Reviews: We Dive into Mocean, Pour Up With The Only Mix
This week's reviews features a pair of elevated takes on established categories: Mōcean's "grown-up" energy drink and The Only Mix, a new mixer line made with HPP juice.
BevNET.com Staff
Posts by BevNET.com Staff
Non-Alc Beverage Sales Accelerate In Late December
Volume sales gains contributed to “modestly accelerated” growth for non-alc beverages in the two-week period ending December 27, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Taste Radio: Lessons Learned, Applied. A CPG Pioneer’s ‘Second’ Act.
She helped redefine premium soda. Now she’s rethinking the martini. In this episode, Sharelle Klaus shares how the lessons, missteps and successes of building DRY Soda informed the launch of Second Sip, a lower-proof gin designed for today’s intentional drinker. She reflects on how her second act is more focused, shaped by patience, distribution strategy, brand clarity and long-term scale.
Taste Radio: For Ryan Phillippe, The Real Drama Is In The Beverage Aisle
On location at BevNET Live L.A. 2025, actor and investor Ryan Phillippe – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit.
Reviews: Recess, Dad Grass Take on Dry January
Just in time for Dry January, this week's reviews features two brands specializing in alcohol-free relaxation, including a winter-themed mock-tini and a functional "leisure drink."
Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’
In a BevNET Live replay, beverage marketing consultant Courtney O’Brien discussed how emerging brands can build for long-term growth.
Non-Alc Beverage Sales Remain ‘Healthy’ In December
Non-alcoholic beverage sales were “healthy but modestly decelerated” during the two-week period ending December 13.
Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules. Jesslyn Rollins, the CEO of rapid hydration brand Biolyte, reveals how grassroots hustle and relentless sampling helped her break into one of the most competitive categories in beverages, and why it’s now ready to make its boldest move yet.
How ANA Brands Are Winning Investors and Retailers
The adult non-alcoholic (ANA) beverage category is undergoing a significant shift, as brands navigate evolving investment climates, retail skepticism and rising consumer demand in pursuit of sustainable growth.
Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025
The on-premise beverage landscape is quietly being reshaped, and the winners aren’t always where you’d expect. In the December 2025 NIQ x BevNet Quarterly Update, new data reveals how shifting venue dynamics, changing drink preferences, and evolving consumer intent are redefining what success looks like behind the bar.
Taste Radio: Why Uncertainty Could Be CPG’s Biggest Opportunity In 2026
As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG.
Hemp Brand Leaders Talk Battle Plans for 2026
Rather than signaling a death knell, the impending restrictions on hemp-derived THC drinks has spurred industry leaders to regroup, organize and take on the challenge of saving the category.
How to Navigate and Scale Within Independents Retailer Networks
Build in your backyard and own a territory before widespread, national expansion. These cliches are often at the core of emerging brands’ growth strategies and for good reason. But finding independent retail accounts can have its limitations and ensuring these are high visibility and high loyalty partnerships is essential.
Reviews: Unwell, Urban Remedy Shake Up Protein Bevs
Protein drinks are primed for next-gen disruption, like the ones seen in this week's reviews of Unwell's category debut and Urban Remedy's latest organic shake.