It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions and new watermelon soda and WTRMLN WTR flavors.
Neal Cohen and Yoni Reisman, co-founders of trailblazing ready-to-drink cocktail brand Tip Top Cocktails, share how an idea sparked on the music festival circuit evolved into a highly awarded brand with national reach. Their journey is a case study in bootstrapping, brand discipline, and building loyalty through an unwavering commitment to quality and customer experience.
BuzzBallz is diving into summer with its biggest format yet: a fully inflatable, above-ground pool shaped like its spherical containers and in the fan-favorite Berry Cherry Limeade color.
How did GNGR Labs’ organic, cold-pressed wellness shots become a staple in New York City bodegas and land nationwide distribution at Wegmans? Founder Namik Soltan shares a story powered by purpose, product and unrelenting persistence. The hosts also unpack PepsiCo’s unexpected – and gutsy – announcement and explore how excellence fueled Tia Lupita’s acquisition.
This week's gallery features a first look at Pepsi Prebiotic, the first release from Lucky Energy’s Black Label Collection, a fan-demanded flavor from Magic Cactus, and more.
Can Bloom burst through a super-stacked modern soda category? Can Zenjoy's teas melt away your stress? And what is Purerista's 'epicurean water,' anyway?
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Dayton Miller, a managing partner with BFG Partners, who shared his thoughts, questions and feedback with the participants.
Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never heard of yerba mate, a caffeine-laden herbal infusion, how do you build a household name around it? Ben Mand, the CEO of Yerba Madre, talks about how the company is expanding its national footprint while staying true to its regenerative roots and mission-driven values.
This week’s new product gallery features a new format for MUD/WTR; new THC-infused drinks from Flyers Cocktail. Co., RYTHM and Upstate Elevator Co..; and a new drink working the line between energy drinks, hydration and immunity.
What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice… and chaos ensues. The hosts unpack David’s unexpected launch of raw cod, a move that seems both strategic and defiant, and which sparked intense debate across CPG. They also delve into the debut of a celebrity’s “love potion” and a luxurious presentation of pecans.
Cascara and water kefir are each two beverage categories in need of a hero brand -- could new releases from Alldae or KFR be the answers?
How did Fernet-Branca, a 180-year-old Italian digestif, become one of America’s most beloved bar staples? Edoardo Branca, managing director of Branca USA and a sixth-generation member of the family behind the brand, explains how it earned its cult status in the U.S. and how he is stewarding a legacy while embracing innovation via modern, consumer-focused offerings.
Despite a volatile landscape, Q2 2025 saw a 13% year-over-year uptick in total U.S. food and beverage venture funding, reaching $342M.
