BevNET.com Staff

Posts by BevNET.com Staff

Review: Watersensations – Energy

Watersensations is a new line of liquid enhancers that come packaged in the company's innovative, patent pending “LiquiPack.” In our review of the brand's "energy" variety, we think the company has done a great job in creating a pleasant flavor profile and a product with added functionality (energy) that will likely attract more mainstream appeal. On the branding front, however, watersensations could use a little work.

Review: Sabila Aloe Drinks

Aloe drinks remain a category on an upward trend, and Sabila, which markets a line of aloe beverages, has created a solid brand with some excellent formulations and blends. That being said, Sabila, like other competing products, would benefit from a shake-up in its packaging -- most of these aloe drinks look a lot alike, no?

Review: POWERCOCO – New Packaging, Flavors

In the latest iteration of the brand, Powercoco has revamped its label and shuffled its flavor varieties, adding a new Fruit Punch product in the process. We like the updates to the beverage line but think that the brand still has a bit more room to grow in terms of its look and positioning.

Review: Project Juice

How does a raw juice brand stand out among the dozens of new entries hitting the market? Being completely raw (no high pressure processing nor pasteurization) is certainly one way to do it. Project Juice, which markets a line of organic juice blends is following that path, and doing it well, with a variety of unique flavors and well-executed branding.

Review: Chameleon Cold Brew – New Varieties

Last month, Chameleon Cold-Brew added three new varieties to its line of cold-brewed coffee concentrate products. In our sampling of the company’s East African, Indonesian and mocha flavors, we feel…

REMINDER! “Super Early Bird” Discount for BevNET Live Winter 13 Ends on MONDAY!

Just a quick reminder that you have until Monday, July 15 to register for BevNET Live Winter 2013 and save $250 off the full registration price. The event takes place on December 9 and 10, 2013 in Santa Monica, Calif., and WILL SELL OUT. Early registrants for BevNET Live will also get first access to our discounted room block at the Loews Santa Monica Beach Hotel (the venue for the event). REGISTER NOW and SAVE!

Review: Prometheus Springs

In the time since we first sampled Prometheus Springs, the line has expanded, the packaging has changed, and new management is in place. The change in packaging, which involves a move to a smaller 10 oz. bottle and a rebranding effort, is the primary reason that we’re taking a fresh look at the brand.

Review: Nu Aquos

Designed as a multi-function protein/hydration beverage, Nu Aquos is a product packed with electrolytes, vitamins and minerals, fiber, and 12 grams of protein. The drink is promoted as one that will help consumers "rehydrate, restore and recover," and, from our perspective, the company has done a pretty good job with formulation. As for the branding and packaging, well, Nu Aquos needs a bit of work.

Review: Sneaky Pete’s

Earlier this year, Sneaky Pete’s overhauled the packaging for its line of oat-enhanced drinks, and we're big fans of what the company has changed. Gone is the "Sneaky Pete" character and in its place are new fruit images, a cleaner background, and a more direct callout to the oat component in the beverages. We think the revised branding does a much better job of communicating what the line is all about.

Review: ZICO Tropical

Launched as an exclusive at Trader Joe’s, ZICO Tropical is the company’s second coconut water and fruit juice blend. The product, which is made with pineapple, guava, orange, passionfruit and…

Review: Sparkling ICE Lemonade

When the fastest growing non-alcoholic beverage brand in the U.S. meets one of the hottest beverage categories in recent years, you get (drum roll, please): Sparkling ICE Lemonade. The new…

Review: iCON Energy

iCON Energy Drink basically offers the same functional benefits as top selling competitors, but without the branding of the big players, which, in turn, likely leaves this product relegated to the dangerous strategy of competing on price against massive companies that have economies of scale (memo to small beverage companies: this never works).

Review: Taste Nirvana Coconut Water with Chili

With the coconut water category having exhausted the spectrum of “normal” flavors, it’s no surprise that drinks like this one, which blends coconut water with chili extract, are popping up. Yet while Taste Nirvana has created a very good product, the pairing for coconut water and chili seems to have rather niche appeal.

Review: Rockstar Pure Zero Punched

Rockstar Energy recently extended its already huge portfolio of drinks with Rockstar Pure Zero. In our review of the "Punched" variety, we think that the company has done well to stay true to its image and branding while creating a very enjoyable tasting product.