Zola’s Coconut Water with Pulp is a line extension to their coconut water, which was launched in 2012. We’ve definitely had coconut water products with more pulp and bigger pieces, but Zola - which uses smallish chunks of pulp throughout the beverage - seems like it has taken a good mainstream-oriented approach.
Having set the bar absurdly high with their glass packaged flagship product, Cocoa Metro has recently added a plastic (HDPE) single serve bottle to their lineup. From the visual end of things, a wrapped plastic bottle is not as visually stunning as its glass format. However, compared with the competition in plastic bottles, we think that they’ve done a very nice job of creating something that looks super premium.
Invo is a new brand of high not-from-concentrate coconut water drinks that are high pressure processed (HPP) as opposed to pasteurized. Much like other HPP beverages, the products have a very fresh flavor profile. While we found the drinks enjoyable and like the fact that they are packaged in 12 oz. bottles, we think that Invo needs to be more assertive in how the brand is communicated to the consumers.
Big Island Organics produces a line of organic drinks that includes two lemonade varieties as well as two ginger-infused beverages. In our review of two SKUs in the line-up, we found the formulation of the drinks quite enjoyable, and although their labels could use a bit of a makeover, we think the brand is off to a great start.
Beverage School Chicago, a unique event designed for launch-focused beverage entrepreneurs, is less than four weeks away. The event will enable participants to get an early understanding of the most important issues in the business with insights from veteran beverage entrepreneurs, executives, suppliers, and other experts. If you haven’t already registered, this is a friendly reminder that today is the final day to take advantage of our early registration discount.
El Rey Energia is a low-calorie, value-priced energy drink that targets Spanish speaking consumers. From a formulation perspective, the product is fine, but mostly similar to other energy drinks on the market. On the branding front, we feel that El Rey needs more work in developing a personality that stands out within the value energy space.
Activate Alkaline Water ALO Light Bai5 Molokai Coconut Balance Water Beyond Coconut Water Bhakti Chai Blue Buddha BluePrint Juice Botan Califia Farms Iced Coffee Chameleon Cold Brew Coffee Cheribundi…
ROAR is a line of sports drinks made with coconut water and B vitamins. We applaud the brand for developing a well-formulated line of beverages and its use of an on-trend ingredient in coconut water. On the branding front, however, ROAR could use a bit of work in how it names and labels its three varieties. Overall, it's a solid start for the company.
Victoria's Almond Water is a line of all-natural drinks made with a base of purified water and cane sugar and infused with natural extracts (almond, vanilla, rose). The brand recently introduced coconut and licorice/mint varieties, each of which are nice complements to the original product, however, we feel more needs to be done in terms of differentiation in packaging.
While the market for beet juice has traditionally been quite small, the beverage is finding a growing number of enthusiasts, and in particular, serious athletes. That being said, it’s hard…
The 2013 Natural Products Expo West has descended upon the Anaheim Convention Center, and BevNET is on location to cover the massive event. With a veritable barrage of new products and cutting edge trends in the natural channel, we'll be updating readers with news immediately as it happens.
Held on April 10, Beverage School Chicago presents a unique opportunity for launch-focused beverage entrepreneurs to get an early understanding of the most important issues in the business. The event, which provides participants with the insights of veteran beverage entrepreneurs, executives, suppliers, and other experts, will be a one-day intensive “Beverages 101.”
“ok.-” Energy Drink is a full-calorie energy drink that is made in Switzerland. Although the product's 16.9 oz can offers a point of differentiation from most other energy drinks, the rest of ok.-'s branding and formulation offers little in the way of innovation and significant separation from the pack.
As new juice cleanse brands continue to emerge, companies are stretching to find niche appeal with varying formulations and marketing messages. Z.E.N. (Zero Effort Nutrition) Pure Pressed, which markets a line of juice cleanses that are packaged as multi-bottle daily regiments, is one such company, and while we found the products enjoyable from a flavor standpoint, the branding needs significant refinement.
