So Real is a new line of all-natural functional drinks formulated with vitamins, electrolytes, antioxidants, calcium and dietary fiber and designed to provide energy, hydration, recovery and wellness to consumers. While the functional benefits are nice, So Real's name and branding are somewhat confusing in the sense that it’s not really clear what this product’s primary purpose is.
Hawaiian Ola is a new energy shot that is made with 75 percent juice - derived from a range of fruits including noni, mango, pear, apple, acai, goji, and lilikoi juice - as well as green tea and yerba mate, which give the product 140 mg of natural caffeine. For a category that really has only one player, the product has some meaningful points of differentiation, and it certainly seems like something that will be right at home in the natural channel.
NY Razor is a new energy drink designed with New York City-themed packaging and branding. While the can might catch some eyes in beverage coolers in the New York metro area, considering that it is difficult for any product to own "New York," it seems like something that the product is going to have a tough time establishing its own identity.
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For coconut water brands that use cans as their package, a flavor with pulp is typically part of the lineup. C2O, however, didn't have one, which is perhaps at least part of the reason why the company expanded in this direction rather than adding flavored offerings like some of the Tetra Pak carton based brands. And while we were admittedly thinking "if you’ve had one coconut water with pulp, you’ve had them all," once we sipped the product, it was clear C2O did something slightly different.
Did your company launch a new product in 2012? If so, time is running out to enter BevNET’s Best of 2012 Awards. In addition, your product will be included in…
AquaCon (pronounced “agua cone”) is a recently introduced line of zero calorie flavored waters. While the look of the product is familiar, the use of stevia to create a small…
There are a growing number of high PH waters coming to market and AquaHydrate, which is one of the older brands at this point, has given itself a fresh look. …
Celsius Holdings, Inc., (Other OTC: CELH.PK) the creator and marketer of Celsius®, the world’s first calorie burning drink backed by clinical science, announced the unveiling of a newer, chicer packaging…
(Santa Barbara, California) – October 17, 2012 – Living a healthier, more natural lifestyle has become a primary concern amongst people of all ages, but it is hard to find…
Suja Juice is an upstart brand of raw and organic cold pressed juices that are high pressure processed (HPP). Like some of the other HPP juices that we’ve covered, Suja…
Early registration for BevNET Live (December 3 and 4 in Santa Monica, CA) expires TODAY! Register now and you’ll not only lock in your seat, but you’ll also save and…
BevNET has posted a sneak peek at some of the speakers and presenters who will be addressing the audience during the event, which takes place on Dec. 3 and 4 at the Loews Beach Hotel in Santa Monica, Calif. Joining the list of speakers is Scott Greenburg, an attorney with K&L Gates and an angel investor and advisor to entrepreneurial companies who has worked with Starbucks, Sambazon, Guayaki, Talking Rain, and many others. Many more announcements coming soon.
Tumeric Alive, whose flagship line features raw turmeric based formulations, recently introduced a new “shot” product at the 2012 Natural Product Expo East Show. It’s called “Pure Prana Shot” and…
