BevNET.com Staff

Posts by BevNET.com Staff

Video: Interview with Debbie Wildrick of BAZI

In her 30-plus years in the beverage industry, Debbie Wildrick has gained a strong reputation as a savvy sales and marketing executive for 7-Eleven and Tropicana as well as for several entrepreneurial start-ups, including FRS Healthy Energy. In December 2010, Wildrick joined energy shot maker BAZI as the executive vice president of sales and marketing, and in a recent interview with BevNET founder John Craven, Wildrick spoke about her new role at BAZI as well as the challenges of brand building, particularly in the thriving, highly competitive, energy beverage category

Review: Rockstar Pink

We’ve seen loads of energy drinks attempt to market themselves as female oriented energy drinks, but most have fallen flat. Rockstar Pink, on the other hand, seems to hit the…

Review: Lo-Gly

Lo-Gly is a new brand that’s all about being low glycemic, which is why they’ve sweetened their drinks with a blend of organic blue agave nectar and stevia. They’ve done…

Review: Vivaloe

Another category that’s getting a lot of new product introductions is the aloe vera juice category. Utilizing mainstream accent flavors and a clean looking package design, Vivaloe is one of…

Fentimans Rose Lemonade

Like Fentimans other flavors, Rose Lemonade is a lightly fermented sparkling botanical beverage that is packaged in a very attractive 9.3 ounce glass bottle. In this case, the pink liquid…

Review: Warrior Energy

Warrior Energy’s White Tea Energy Drink is, as the name suggests, an energy drink that derives both its flavor and functionality from tea. In this case, they use a blend…

BevNET Live: 30 Days Away

BevNET Live Summer 11 is only 30 days away. If you are thinking about attending, now is the time to register and join the 275+ who are already registered. We've got a great program, the exciting , and of course the Sampling Bar. IMPORTANT NOTE: We also have a limited number of discounted hotel rooms left (hotel reservation form) . And in case you missed it, we've created a great video introduction that you can view after the jump.

Review: HOTLIPS Cranberry Soda

Hotlips Cranberry Soda is made with 90% juice, which includes cranberry juice (sourced from a local Oregon farm) and pear juice. The only other ingredient in this product is sparkling…

Review: Beyond Coconut Water

Hailing from Australia, Beyond Coconut Water is one of the latest coconut water entries to makes its way into our offices (Side note: if you are sick of hearing about…

Review: Prometheus Springs New Flavors

Prometheus Springs, which is the a capsaicin spiced elixir, has recently introduced three new flavors to their lineup of all-natural, non-alcoholic products. Like their other flavors, each of the new…

New Beverage Showdown – Last call for entries…

With almost 40 brand applications already submitted, the BevNET Live “New Beverage Showdown,” which will have selected brands competing for $5,000 cash and other prizes, is shaping up to be…

Beer, Relaxation, Crisis, and Beverage School

The breakouts at BevNET Live Summer 11, which offer intensive learning and strategy sessions in small groups, offer attendees a chance to focus on specific areas of interest, including trends, distribution and sales, or beverage formulation and packaging. And, in a first for BevNET Live, one of the sessions, which features Brookly Brewery President Steve Hindy, will focus on craft beer. There will also be sessions focusing on the relaxation category, dealing with a PR crisis, distribution, and more.