Rockstar Energy Drink: Pink (2011)

We’ve seen a lot of energy drinks attempt to target the female demographic, but most fall flat by using branding that borders on patronizing. Rockstar Pink, on the other hand, seems to hit the nail on the head, starting with a clean pink can that even includes an attached straw (so you don’t smear your lipstick). There’s no mention of it being for women – you won’t even find the word “Pink” on the can. Still, it’s pretty obvious who this drink is for. Inside the can, the zero sugar formulation (it does have 10 calories – presumably from the added juice) is quite pleasant, drinking like a mellow diet CSD rather than an energy drink. The flavor is a berry citrus flavor, with moderate levels of sweetness and carbonation making for a clean and crisp drinking experience. Functionally, the drink contains B vitamins, caffeine (120mg), taurine, and ginseng – so expect this drink to pack a punch that’s on par with other Rockstar products. Overall, a very well executed product that’s our favorite female targeted energy drink to date.