AriZona to Play Ball with Gatorade, Powerade
As part of its ongoing effort to stretch its well-known brand into a variety of emerging beverage areas, AriZona Beverages is introducing AriZona Sports, a new line of all-natural isotonic…
BevNET.com Staff
Posts by BevNET.com Staff
Back To School For Sparkling Drinks
Want to find out where all the growth in the sparkling juice category is? The answer is you’ve got to go back to school, where many of the most creative…
Review: Omega-3 water
Dr. Edward Beja, Optometric Physician, President and CEO of Ponce de Leon Enterprises created and developed an all natural line of Omega-3 fortified water with Vitamins B (3,5,6,12), C, and…
AquaHydrate Receives $10 Million Investment from Yucaipa to Fuel Growth
Noted Investor Ron Burkle Backs Sports Water Innovator NEW YORK & COLTON, Calif.–(BUSINESS WIRE)–AquaHydrate, creator of an enhanced water that, through a proprietary process, is a purified, alkaline water with…
Solutions for Sleepyheads: the Relaxation Family Tree
Confused about the category that has been labeled everything from “relaxation” to “anti-energy”? Relax! We’ll guide you through the category, which research group IBIS World claims is now $500 million…
2011 Supplier and Services Guide Released
BevNET.com’s 2011 Supplier & Services Guide provides a catalog of companies whose products and services are used within the beverage industry. From filling and bottling equipment suppliers to ingredient companies…
Sobe Lifewater with Electrolytes
PepsiCo recently extended the SoBe Lifewater brand with a new line of zero-calorie electrolyte enhanced offerings. SoBe Lifewater with electrolytes has two flavor, Macintosh Apple Cherry and Strawberry Kiwi Lemonade.…
2011 Energy Drink Guide Deadline TODAY
Today is the deadline for the brands that wish to list in the 2011 Energy Drink Guide. Note that the guide includes traditional energy drinks, shots, tablets, and stick packs…
Hiball Announces Distribution Of Sparkling Energy Juice Drinks At Fred Meyer
Hiball Inc., a true pioneer in the energy drink category, is pleased to announce the distribution of four flavors of Hiball Sparkling Energy Juice drinks to all 130 Fred Meyer…
Review: Tonic Health Shots
Tonic Health Shot is a line of shots featuring several formulations that are designed with specific functions in mind. It’s an approach that PurBlu, the marketer of the brand, has…
Review: Century Energy
Century Health Systems was formed by International Cricket Star Chris Gayle & Partners to build a brand that is all about Excellence and Enjoyment. Their first release is Century Energy…
Review: Main St Café Protein Smoothies
Main St. Cafe began with the simple recognition that great tasting beverages, made right, can be surprisingly nutritious. All of their drinks start with simple ingreditnst that are naturally high…
Sprite® and LeBron James Pump New Life into Neighborhood Basketball Courts around the Country
Sprite Spark Parks Project to Invest $2 Million to Construct, Refurbish and Refresh More Than 150 Neighborhood Parks, Athletic Fields, Playgrounds and Basketball Courts in 2011…
Ocean Spray Takes Social Route to Beverage Launch
Call it another demonstration of the two-edged sword that is social marketing: Ocean Spray’s number of Facebook fans has shot up in the past few dayys from 10,000 or so…