BevNET.com Staff

Posts by BevNET.com Staff

Taste Radio: Why Selling Her Company Was The Right – If Unpopular – Decision

Alix Peabody, the founder of pioneering canned wine brand Bev, chronicled the three years leading up the acquisition of her company by global wine and spirits company E & J Gallo, how she analyzed the timing and opportunity to sell, and the resulting – and surprising – fallout with confidants.

Taste Radio: Will Target’s ‘Dry’ Bet Pay Off? Plus, A Convo With CraftCo.

The hosts discussed the retailer’s new curated endcaps of non-alcoholic RTD cocktails and wine, and why a fast-growing hydration brand has taken a bigger-is-better approach to its packaging. We also spoke with master distiller Will Fabry about his stewardship of CraftCo’s acclaimed spirit brands.

Looking Forward & Back with NorCal Beverage

For one last bit of vision, we bring up NorCal's Shannon Deary-Bell and Pete Grego to discuss the growth of the entrepreneurial beverage business through the lens of this innovative manufacturer, one that has evolved by taking cues from the industry and continuing to serve it.

Retail Strategy: Moving from Click to Brick

The panel gives the audience insights on channel strategy, different digital marketing and sales strategies, approaches to omnichannel, and the ways brands build teams and capabilities as they begin to adopt broader sales pathways. By following these brands as they go click-to-brick, we gain knowledge into the challenges facing dozens of beverage companies that have launched in the past five years.

Distributors and Brands: Refining the Relationship

Top KeHE executives share the ways distributors and brands can work to grow and succeed together. The two executives bring wide-ranging distribution experience, including expertise in the beverage category, to the stage, as well as an understanding that the distributor/supplier relationship is at a fluid point.

Retailer Profile: Inside Albertson’s

We meet with key decision-makers at Albertson's, the 2nd-largest supermarket chain in the country, to find out how entrepreneurial brands can succeed in their stores, and to understand their outlook for the business going forward.

Taste Radio: Will White Claw 0% Dethrone Liquid Death? We Reflect & Predict.

What can BevNET and NOSH’s most-read news stories of 2023 inform us about the coming year? The hosts reflected on the sites’ top viewed articles from the past 12 months – including those about White Claw’s upcoming launch of a non-alcoholic line, the Erewhon NYC pop-up that never was and controversy over a kratom-infused shot brand – and what impact the news may have on trends, innovation and emerging categories in 2024.

BevNET Live 2023: The Power of Focus in Brand and Business

In this video from BevNET Live Winter 2023 in Marina del Rey, California, Zevia CEO Amy Taylor breaks down how to establish a firm foundation for your brand and find a unique position that will lead your target audience to you.

Taste Radio: East Imperial’s Secret Weapon? A Consistent, Disciplined Emphasis On This.

Tony Burt, the founder and CEO of super-premium mixer brand East Imperial, spoke about the why a consistent and disciplined emphasis on the brand’s core values has been key to its success, how the company holds the line on pricing and positioning and identifies ideal placement for its products and why it is agnostic about strategic partnerships.

Taste Radio: Buy Or Sell? We’re Split On The Potential For These Concepts.

A $900 million M&A deal was a top talking point for the hosts, who also highlighted a $40 million private equity fund focused on investment in emerging brands and opined on both trendy concepts and those of cultural significance. This episode also features an interview with culinary expert and product developer Henry Hill, who spoke about ways that modern brands can optimize flavor and texture.

The Top 10 Most Read BevNET Stories of 2023

This year in beverage news had it all: raging Senators, warring energy drinks and even a sprinkle of Elk Blood. Here are the top 10 BevNET stories, as ranked by popularity.