In this week’s new products roundup, Coca-Cola teams up with Riot Games to launch the ‘Ultimate’ gamer-focused flavor, Liquid I.V. debuts its first sugar-free product and Boxed Water, 100 Coconuts and Karma Hydration launch fruit-forward offerings sure to keep consumers hydrated in the summer heat.
Diageo CEO Ivan Menezes, who led the world’s biggest spirits company for a decade, died at the age of 63 after a brief illness, the company announced on Wednesday. Debra Crew has been named interim CEO, effective immediately.
MatchaKo is a four SKU line of RTD matcha beverages that were designed to create a “healthy and affordable way to consume matcha while also providing a sense of luxury with each sip.” The products are packaged in 7.5 ounce cans and are USDA Organic certified.
Farrah and Yassin Sibai, the co-founders of Mediterranean-inspired frozen food brand Afia, explained why they have long relied on self-manufacturing, the importance of emphasizing both brand and product awareness, the effectiveness of Instacart ads and instant redeemable coupons and how “the validity of the vision” propelled Afia’s Series A funding round.
Vita Coco is shaking up summer in the Hamptons by offering beachgoers craft coconut water cocktails at several favorite hot spots including The Surf Lodge, Gurney’s Montauk Resort & Seawater Spa, Southampton Social Club and TT’s Montauk.
What parallels exist between music, food and beverage and how can they inform entrepreneurs about innovation strategies? The hosts look to legendary music producer Rick Rubin for answers. We also discuss trends from behind the bar with the 2023 USBG World Class bartender of the year Renato Tonelli and Julie Reiner, the owner of world renowned NYC cocktail restaurants The Clover Club and Leyenda.
In this week’s new products roundup, Heywell collaborates with convenience store chain Foxtrot to create a new Cherry Limeade flavor, GNC drops its first hydration and performance product and Swoon and Splenda get into the summer spirit with new iced tea launches.
Community Call is a recurring series of discussions addressing timely topics within the food and beverage industry. This month, we welcome a range of guests covering topics such as demand planning, event marketing, and finding the right valuation of your business for fundraising.
Allison and Stephen Ellsworth, the co-founders of Poppi, spoke about the reasons behind better-for-you soda brand’s explosive growth and how the company is maintaining its torrid pace. They also discussed their transition into new roles, Poppi’s remarkable trial conversion and repeat purchase rates, Amazon as a key part of the company’s marketing strategy and why video is king on social media.
At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads.
In this week’s new products gallery, Ruby teams up with music and hospitality space Public Records to craft a non-alcoholic Lambrusco, Jones Soda kicks off PRIDE month early with labels created by LGBTQ artists and Health-Ade and Baba’s Turbo Squirrel roll out new tropical kombucha flavors.
Mario Carbone and Eric Skae, the co-founder and CEO, respectively, of fast-growing consumer brand Carbone Fine Food, spoke about how they attempt to incorporate the flair, panache and quality of Carbone’s critically acclaimed restaurants into the brand, their thoughtful pricing and promotional strategy and why they are cautious about new product development.
Electrolyte-enhanced bottled water brand Propel and actor Michael B. Jordan have teamed up to launch two new TV spots as the brand goes all-in on its Gatorade roots with a revamped visual identity.
It may seem counterintuitive, but successful founders are often stung by self-doubt, a topic the hosts discussed in this episode, along with Neil Patrick Harris’ foray into the RTD cocktail business and a divisive brand collaboration. We also sat down with operations expert Andrew Guard to speak about scaling strategies, generating mainstream demand through flavor and working with non-nutritive sweeteners.
