FORMER SNAPPLE AND YOO-HOO CEO’S FORM NEW BEVERAGE VENTURE
RYE, NEW YORK, January 24, 2005 — You just can’t get the beverages out of their blood. Mike Weinstein, former CEO of the Snapple Beverage Group, and Brian O’Byrne, former…
BevNET.com Staff
Posts by BevNET.com Staff
Review: VitaZest
VitaZest is a new eight-flavor brand of zero calorie & zero carb fruit flavored beverages. Each variety includes real fruit juice, Splenda, and added vitamins. The resulting product will quench…
Honest Tea Scores a Hat Trick with Breakthrough PET Bottle
Three Different Awards Recognize Innovative Package Bethesda, MD – January 20, 2005 – Honest Tea recently won three new product awards for its innovative PET-1 plastic bottle introduced in 2004,…
Review: Tommyknocker Root Beer Float
Since we last covered Tommyknocker Sodas, the products have changed hands and are now handled by the Najaro Group. In addition, they’ve added a Root Beer Float flavored soda to…
Pepsico Offers Official Response to ”SoBe Tsunami” Concerns
@@img1SoBe “Tsunami”, which is a product that was designed using a surfing theme, has recently come into the spotlight because of the tragic events in Southeast Asia. When asked whether…
IZZE Beverage Company Raises $6.35 Million from Sherbrooke Capital, Tango and Greenmont Capital Partners
BOULDER, Colo. (Jan. 18, 2005) – IZZE Beverage Company, the leader in the sparkling juice category, announced today the completion of a $6.35 million equity financing led by Sherbrooke Capital…
Pink T Energy Drink Joins the Pink Ribbon Campaign, Donating 2% of Profits to The National Breast Cancer Foundation.
LOUISVILLE (January 13, 2005) – In response to the needs of women and their families, Pink T Energy Drink is a new product in the Pink Ribbon Campaign donating 2%…
Review: Tornado Energy Drink
Tornado is a new energy drink that was designed specifically with the Hispanic consumer in mind. Featuring a margarita-like flavor that’s cool and crisp, it also has mainstream appeal as…
Review: Krank’d
KRANK’D: The Only 5-In-1 Performance Beverage On the Market Today. Krank’d is an entirely new concept in performance beverages that combines the best components of all other energy drinks and…
The Prince of Beverages: You gotta have cart
@@img1 THE PRINCE OF BEVERAGES By Greg W. Prince Sometimes you read something and all you can do is stare at it blankly. I experienced this non-sensation recently when the…
Review: america’s best brew
New from the makers of Glaceau vitaminwater is “america’s best brew”, a new four flavor line of ready-to-drink iced coffees. Each can features original artwork that tries to return coffee…
National Promotion to Highlight PepsiCo’s Smart Spot Products
PURCHASE, N.Y., Jan. 12 /PRNewswire-FirstCall/ — PepsiCo today announced a major national retail promotion designed to connect with U.S. consumers about its Smart Spot(TM) program and products. Launched in July…
Snapple “Returns the Favor” to Snapple Fans with New Advertising Campaign Featuring…Snapple Fans! Integrated Snapple Campaign Marks the Return of Wendy “The Snapple Lady”
Snapple “Returns the Favor” to Snapple Fans starting January 17 with the debut of its new advertising campaign. The spots look to reconnect with Snapple consumers in a lighthearted way…
Review: Red Eye Energy Drink
Red Eye is Australian energy drink brand that is now available in United States. Packaged in green glass 12 oz bottles and in 8.4 oz cans. The six flavors include…