Jason Burke, founder and CEO of clean-ingredient meat snack and condiment brand The New Primal, discussed the demands of building a modern food brand, why he advises founders to embrace reliable business practices and a cautious retail strategy and how “the goalposts” have shifted when it comes to large CPG exits. He also stressed the importance of due diligence on potential investors and shared a moving story about his motivation to provide consumers with better food options.

Natalie Shmulik, the chief strategy and incubation officer of The Hatchery Chicago, spoke about the incubator’s origins, the most pressing needs and challenges facing small businesses and how she and her team are advising brands on scaling and investment. She also discussed the typical attributes of a company that has successfully scaled beyond The Hatchery and how high-profile strategic partners, including Pepsico and Mondelez International, are involved in its development.

The hosts discussed BevNET’s new partnership with Naturally San Diego, how brands can amplify their presence at Expo West 2023, MALK’s clever ad campaign and notable new products including pancake cereal and a neon green hot sauce. This episode also features a conversation with investor Maxine Kozler Koven, who spoke about how founders can navigate an increasingly tighter market for private capital.