Marketing: Rambler Sparkling Water Invites Consumers to ‘Chug Life’
Rambler Sparkling Energy is attempting to redefine what a non-alcoholic beverage can looks and feels like with its “boldest” campaign to date: “Chug Life.”
BevNET.com Staff
Posts by BevNET.com Staff
Taste Radio: Her Recipe for a Multimillion-Dollar Brand? Start With Dough.
Kathryn Bricken, the founder and CEO of Doughlicious, shares how she turned a London-based cookie dough startup into a global frozen dessert powerhouse now in 6,000 U.S. stores, including Whole Foods, Target, and Kroger.
New Adult Non-Alc Drinks From Ghia, Little Saints, Artet And More
This month’s adult non-alc offerings include a pocket-friendly THC aperitif, a new oaky spirit replacement from Little Saints, and a citrusy spritz from Ghia.
BevNET Best of Awards: Submit Your Nominations by Friday, Oct. 31
BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Submit your nominations by this Friday, Oct. 31.
Taste Radio: Unboxing Opportunity & Innovation Here… And There
The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET’s upcoming events in L.A.
New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back Nog
It’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent cran-raspberry flavor launch from Bear Maple. We also take a look at C4’s latest nostalgic energy offerings and Red Bull’s latest NIL deal.
Nielsen Look-In: Soft Drink Sales Slowed in Late September
It’s becoming a familiar story: weaker volumes again weighed down sequential non-alcoholic beverage sales growth in the two-week period ending October 4, according to Goldman Sach’s latest analysis of NielsenIQ data, including xAOC and convenience, plus Amazon.
Taste Radio: What Happens After You Sell To Starbucks? For George Howell, Everything.
Specialty coffee pioneer George Howell shares how a long-term vision and a commitment to quality over trends helped reshape American coffee culture, even after Starbucks acquired his original brand. He also reveals the little-known origins of the drink that would become the Frappuccino, critiques why many cafés fall short on customer experience, and explains his unapologetic views on flavored coffee.
New Products: Uncle Matt’s Does Yerba Mate, Seasonals From Laird and Sylva
This week’s new sips include autumn-inspired seasonals from Laird and Sylva, a line of THC-infused craft soda from current and former NBA players and a partnership between Monster Energy and a British racing star.
Taste Radio: Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.
Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They explore the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber “the next protein,” and a look at CPG innovations, including a surprisingly convenient twist on tomato paste.
Reviews: Huel Daily Greens Delivers, Hawaiian Tropical Sodas Delight
This week's reviews roundup features a pair of brands pushing the envelope -- one in a evolving new category of 'greens' drinks and another offering a fresh take on the classic soda.
Distribution: Cure Hydration Enters Ulta Beauty, Spotlighting Beauty-from-Within
Cure Hydration is rolling out its hydrating electrolyte drink mixes to Ulta Beauty, marking a major milestone for the brand and the broader beauty-from-within category.
Strategic Investment in CPG: Northhall’s Q3 2025 Report
As early-stage deal flow moderates and mid-sized rounds gain share, the quarter signals a market that is stabilizing at a more sustainable pace - one defined by disciplined capital allocation, selective growth, and investor confidence in category leaders.
Taste Radio: Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.
How can a patient, craft-centric mindset give brands a competitive edge? Cy Cain, the founder and CEO of premium RTD cocktail brand Straightaway Cocktails, outlines a strategy rooted in deliberate, thoughtful growth over the pursuit of viral trends, and emphasizes the long-term value of investments in quality and brand integrity alongside partnerships with Costco, Alaska Airlines and Shake Shack.