It’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent cran-raspberry flavor launch from Bear Maple. We also take a look at C4’s latest nostalgic energy offerings and Red Bull’s latest NIL deal.
C4
Its competitor Ghost may have expanded into cereal, but energy drink brand C4 is bringing cereal to the beverage aisle with its latest flavor: Cereal Killer. Offering a nostalgic fruity cereal flavor, the company says the new addition is “inspired by the colorful chaos of your childhood breakfast bowl.” The zero sugar drinks are available for sale online at cellucor.com and will soon launch on Amazon for $27.99 per 12-pack of 16 oz. cans.
VeryVery Good Tea
Why drink good tea when you could drink VeryVery Good Tea? The “modernized” tea brand, backed by celebrities like Suki Waterhouse and Samuel L. Jackson, has launched its first product, a Peach flavored Energy Tea made with black tea, green tea extract and L-theanine. 10-packs of sachets are available on the brand’s website, veryverygoodtea.com, for $24 (about $2.40 per cup).
MALK
It’s nearly November and MALK is getting into the holiday spirit with the return of its limited edition almond Holiday Nog. Made with just five ingredients – organic almonds, maple syrup and nutmeg extract as well as Himalayan pink salt and filtered water – the 28 oz. multiserve bottles are back in stock in Whole Foods stores. For more information visit malkorganics.com.
Red Bull
Ohio State wide receiver Jeremiah Smith has become the first college athlete to have his photo featured on a can of Red Bull. The limited edition version of Red Bull’s core flavor features images of Smith on the front label as well as football-themed design tropes like Xs, Os and route lines. The “4” in the can’s 8.4 oz. size call out has also been highlighted in tribute to Smith’s jersey number. For more information visit redbull.com.
Bear Maple
Soda brand Bear Maple is getting ready for Thanksgiving with a Cran-Raspberry flavor launch. CEO Brian Bethke said the 12 oz. beverage aims to be “crisp, refreshing [with] just the right balance of tart and sweet.” The flavor can be found on Amazon for $39 per 12-pack. For more information go to drinkbearmaple.com.
Cornbread Hemp
Canned THC seltzer brand Cornbread Hemp has added higher dose versions of two of its existing flavors this month: Blueberry Breeze and Raspberry Limeade. The stronger versions contain 10 mg of hemp-derived THC per 12 oz. can (up from 5mg in the core line). You can learn more at cornbreadhemp.com.
Fresh Roasted
Fresh Roasted Coffee is showcasing new fall seasonal flavors for its bagged coffees, teas and pods, including Apple Crumb Cake, Pumpkin Spice, Vanilla Chai Spice and Maple Creme. For more, visit freshroastedcoffee.com.