In this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other non-coffee innovations.
Adult non-alc beverage brand Proxies has acquired the assets of defunct mocktail maker Avec, with plans to use its recipes for a new canned drinks line slated to launch early next year.
Over six months since introducing its refreshed aluminum packaging, Saint James Iced Tea is enjoying the benefits of a glow up. The startup beverage maker moved away from cartons this spring and the difference was felt instantly.
The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.
Revenue remained strong in its Q4 and fiscal year 2025 earnings report today, but BellRing Brands – maker of Premier Protein and Dymatize – fell short of analyst expectations despite outperforming throughout the fiscal year.
Fresh zero sugar innovations and distribution gains paid off for Jones Soda Co. in its Q3 earnings report today, with the company announcing nearly 15% revenue growth to $4.5 million in the quarter.
After years of declining sales and a retreading footprint, Steaz owner Nova Naturals, a subsidiary of Novamex, has brought on the organic iced tea brand’s original leaders to bring the brand back to a positive growth trajectory.
Mark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact in the market.
Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.
Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales for 2025 are now expected to be between $580 and $595 million.
Super Coffee is finding a refreshed avenue for growth with its functional Protein+ line, which will roll out into all Kroger divisions nationwide in January; Cactus water brand Caliwater is deepening its on-premise restaurant business.
Better-for-you soda startup No Cap is raising the ante on its co-branded collaboration strategy by partnering with the ICEE Company for a three-year licensing deal to license the slush brand’s name and flavors.
Kratom and kava beverages maker Mitra-9 Brands is seeking to toss a pair of proposed class action lawsuits against it, including one case in which the plaintiff claimed to have bought Mitra-9 products before the company existed.
Since its founding in 2021, Drink Weird has prided itself on its unique, outsider brand identity. But can that approach now help the company solidify yerba mate’s place in convenience stores?
