Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Hoist Hydration Appoints Hallie Lorber as CEO

Hoist Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO.

Distribution: HappyPop Makes National Debut in Sprouts

Mood-boosting functional beverage brand HappyPop is making its nationwide retail debut at Sprouts Farmers Market stores this month. The launch includes two new flavors, Wonder Berry and Cheery Cherry.

Taste Radio: Protein Is Everywhere. But Does It Belong Everywhere?

The hosts dive into the sustained wave of protein-infused consumer products – from popcorn to mashed potatoes – and debate whether the market is approaching “protein fatigue” or merely scratching the surface of a macro trend driven more by marketing than science. They also recap Taste Radio’s high-energy meetup in San Diego, spotlighting several new and innovative brands showcased at the event

Distribution: Edibles.com Goes Nationwide

Edibles.com is now serving the entire country– or wherever THC is legal, at least. The DTC ecommerce platform for hemp-derived THC products announced today it is now selling to consumers nationwide.