Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Hy.Q Begins ‘Big Push’ in Retail with LA Distributing Partnership

Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.

Distribution: Protein Pop Pushes into Costco with Plus Line

Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.

KDP Updates Prices Structuring for JDE Peet’s Deal, Gamgort to Leave Board

Keurig Dr Pepper (KDP) issued an updated financing plan for its proposed acquisition of coffee giant JDE Peet’s, adding an additional $1.5 billion in equity capital and dropping consideration of a partial IPO for its beverage business as it closes in on finalizing the deal in early April.

Halfday Hit with Class Action Over Gut Health Claims

Functional iced tea brand Halfday Tonics has been hit with a proposed class action lawsuit, taking aim at the brand’s stated “prebiotic benefits” despite containing just 6 grams of fiber per 12 oz. can – which the complaint claims is not nearly enough for consumers to feel any effect.

Just Ice Tea Raises $9M; Big Geyser, Polar Involved

Just Ice Tea has closed a $9 million Series B funding round, backed by investors such as Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and executives from New York DSD house Big Geyser.

Throne Sport Coffee Nets $10M Raise, Launches DSD with Big Geyser

Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.

Lance Collins’ Accelerator Revs Back Up as Independent Brand

On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.

Refresco to Acquire SunOpta in Cash Deal

Global manufacturer Refresco has entered a definitive agreement to acquire SunOpta Inc. for $6.50 per share in cash, providing the Netherlands-based conglomerate with a major plant-based co-packer as it broadens its business outside of CSDs and packaged water.