Perennial is seeking to tap into the sizable over-50 consumer base with a product designed to promote healthy aging. The brand, which launched online this week, was created by Brent Taylor, co-founder of plant-based protein brand Beyond Meat, and food scientist and Willow Cup co-founder Sarah Bonham.
David Meniane Leaves L.A. Libations, Joins US Auto Parts; BodyArmor Names VP of Commercialization and Revenue Growth; Soylent Hires New VP of Product Development and Innovation; Misfit Foods Co-Founder Steps Down
Functional beverage brand LifeAID announced today it has raised $7.7 million to support expanded nationwide distribution as the company seeks to grow in mass, grocery and convenience accounts across the country.
Speaking to investors on the company’s fourth quarter and full year earnings report call yesterday, Reed’s CEO Val Stalowir said since completing its three-phase rebrand and company restructuring the ginger beer maker is now focused on accelerated growth in 2019.
Last year, Molson Coors acquired Clearly Kombucha to mark the company’s first purchase of a non-alcoholic beverage brand. Nine months later the small California-based brand has a refreshed look and an energized market strategy aimed at growing the brand’s presence in the kombucha set.
As the milk alternative category’s consumer base grows from dairy-aversive adults to include their children, plant-based protein drink maker OWYN is the latest company to introduce a kid’s line of dairy free milks, which launched earlier this month at Natural Products Expo West 2019.
While Oatly is currently front and center in oat milk, it is facing an increased competition as brands including Quaker Oats, HP Hood, Silk, Califia Farms, Happy Planet, MALK, Elmhurst Milked, Rise Brewing Co., and Mooala all showcased their respective innovations at Expo West.
In this interview video recorded at Natural Products Expo West 2019, we spoke with the brand’s founder William Siff, a former acupuncturist, to learn how the company is working to make its adaptogen-based beverages click with conventional channel consumers.
The juice category has found new inspiration with shots. At Natural Products Expo West this month, brands unveiled new takes on the emerging shots category, as well as some fresh spins on traditional juices and sparkling drinks.
Reed’s CEO Val Stalowir has never been shy about the dire state of the company before he joined in July 2017. Now, nearly two years later, the ginger beer maker is at the end of a three-step recovery plan that Stalowir hopes has it on solid ground to hit its ambitious growth targets.
In the second part of our Natural Products Expo West coverage, we take a look at how new entrants in the sparkling water space are moving the category away from natural flavors in favor of botanicals and other infusions. As well, we look at how MCT Oil and nootropics are fueling a rise in brain function beverages.
In the first of BevNET's multi-part recap of the major beverage category trends, new products and news from Natural Products Expo West 2019, we examine how dairy producers are rallying around grass-fed products, the rise of collagen-infused drinks, and how coffee brands are building around plant-based milks.
Sports drink brand Kill Cliff has entered 320 Sprouts Farmers Market stores and expanded within the military channel by adding Marine Corps Exchange locations nationwide; Illy launches RTD; Marin Kombucha enters Costco stores.
As the ready-to-drink coffee category continues to grow and innovate, California-based VIVIC launched last month with a line of sparkling coffees, which its co-founders hope will stand out with unique flavor profiles infused with roots and botanicals.
