At Natural Products Expo East 2018 in Baltimore this week, the Austin, Tex.-based elixir maker will be reintroduced as Temple, as the company seeks to evolve from a turmeric-centric brand into a broader functional beverage company.

Seeking to broaden its appeal, Sunniva Super Coffee has rebranded as Kitu Life, bringing with it new packaging and a new formulation for its line of organic RTD “super coffees” made with protein and medium chain triglyceride (MCT) oil. The company will premiere its new identity at Natural Products Expo East 2018 in Baltimore next week.

JUST Expands into U.K., Partners with American Airlines; Pervida Partners with KeHE; Lori’s Lemonade Expands into Cost Plus World Market; The a2 Milk Company Enters Costco

The summer may be coming to an end, but entrepreneurs were plenty busy working on new innovations, including fall seasonal releases, brand collaborations, and creative flavor profiles. We spotlight a number of notable new launches from August.

Texas-based butter coffee maker Picnik has raised $7.5 million from private equity firm KarpReilly in a move that will grow both the brand’s CPG and cafe businesses, the company announced this week. KarpReilly will hold a seat on the company’s board of directors.

The Coca-Cola Company has purchased cult favorite soda brand Moxie from independent bottler Coca-Cola of Northern New England (CCNNE) for an undisclosed sum, the company announced today. The transaction is expected to close in the fourth quarter.

Connecticut-based high pressure processing (HPP) provider Stay Fresh Foods has doubled its annual co-packing capacity to more than 50 million bottles with the expansion of its facility in Pennsauken, New Jersey.

WTRMLN WTR is cutting into the sports drink space with the launch of its WTRMLNSLCE, an enhanced watermelon water that includes electrolytes and only 2g of natural sugar without artificial sweeteners.

The company announced the new four-SKU MCT Shot line last month, including Coffee, Matcha, Orange Cacao, and Turmeric Ginger varieties. Each product uses a base of 8g of MCT oil with added organic ingredients.

Beverage brands are at the front of a campaign to protect sales of cannabidiol (CBD) in California, after the state’s Department of Public Health (CDPH) released a revised FAQ stating the hemp-derived ingredient is not approved as a food or dietary supplement.

Whipstitch Capital's Mike Burgmaier, Blueberry Ventures' Arif Fazal, and Green Circle Capital Partners' Stu Strumwasser weigh in on hot topics in the beverage industry including the future of the DPS allied brands portfolio, new competition for natural energy drinks, and why alcohol companies are interested in kombucha.

Having re-released its flagship product last year, premium coconut smoothie maker Genius is growing its line with the launch of two new flavors set to debut later this year: Coffee and Turmeric.