LifeAID Launches Immunity Line
ImmunityAID is the latest product from LifeAID Beverage Company, a brand of functional beverages that serve specific consumer need states. The new orange-flavored SKU launched today at the NACS Show 2018 in Las Vegas.
Brad Avery
Posts by Brad Avery
Magazine Feature: HPP’s Hurdles in Premium Juice
While cold-pressed juice may be slowing down, it is by no means dead, and in many ways it’s experiencing the natural growing pains of any emerging category.
Soylent Launches Innovation Lab for Food Tech Startups
Upon launching, meal replacement drink Soylent married its Silicon Valley origins with the CPG space, using science and technology to fulfill a company mission of making “complete nutrition” accessible and affordable. Now, the company wants to help others in the food tech space do the same with the Soylent Innovation Lab, a new co-working space designed for similarly disruptive food and beverage brands in Los Angeles.
People Moves: Bhakti Chai Hires New VP of Sales
Bhakti Chai Hires New VP of Sales, Cuts Two Execs; Welch’s Names Bynum as CEO; Humm Kombucha Hires New VP of Marketing; Mark Walen Joins Topa as CEO of Beverage Distribution Group; Distill Ventures Taps New Non-Alc Leader
FORTO Launches Full-Size RTD Line
FORTO is coming for Starbucks and Monster with a new full-size, ready-to-drink “Energy Coffee” line debuting at the 2018 National Association of Convenience Stores (NACS) Show in Las Vegas on Oct. 8-10.
Distribution Roundup: Sprig CBD Soda Expands
Distribution Roundup: Sprig CBD Soda Expands; HFactor Expands Into Sprouts; Califia Farms Expands Drinkable Yogurt Line; Hoplark HopTea Adds Whole Foods
Expo East 2018 Video: DrinkSimple on Rebranding and Diversifying
Earlier this year, Vermont-based maple water maker DrinkMaple rebranded itself as DrinkSimple, a move to accommodate and better define a growing product portfolio that included new types of plant-based beverages such as watermelon water.
CORE: Investors, Distributors React to Sale
Going from launch to a nine-figure exit in just 3 1/2 years is a rare feat in the beverage industry, but several of the key players in CORE Nutrition’s $525 million sale to Keurig Dr Pepper (KDP) aren’t surprised.
Expo East 2018 Recap Pt. 2: Organic Association Meets, Plant-Based Goes Conventional
In the second and final part of our Natural Products Expo East 2018 recap, BevNET covers news emerging from the Organic Trade Association meeting and takes a look at some of the new products and developments in plant-based dairy, kombucha, functional waters and other categories.
Under New CEO, Talking Rain Charts Path to Growth
The company has focused on reinvigorating both its marketing and its product development capabilities to better speak to millennials and to properly capitalize on the outreach opportunities provided by social media.
Expo East 2018 Video: Keto Is King
In this video, NOSH reporter Meagan McGinnes and BevNET reporter Brad Avery examine developments within the sports nutrition space and recap the most notable keto products from this year’s show, including brands like Kitu Life, Rebel, Cave Shake, and Love Good Fats.
Expo East 2018 Video: Phocus Building Broad Consumer Coalition with Sparkling Energy Water
Clear/Cut Phocus, a sparkling water infused with 75mg of caffeine from green tea and L-theanine, an increasingly popular amino acid and nootropic also sourced from tea that provides consumers with a more level, focused energy boost without a crash.
Expo East Recap Pt. 1: Creamers Rising, Chameleon Growing
In the first of a multi-part recap of news and highlights from the show, we examine new developments in RTD tea, take a look at Chameleon Cold Brew's new innovations, chart the growth of the shot category and highlight a new wave of plant-based coffee creamer products.
People Moves: Protein2O Hires New CFO; Shifts at Bai
Bai Executives Repositioned Under KDP; Protein2O Hires Brian Douglas as CFO; Andrew Steele Joins BodyArmor; Soylent Names New CFO, VP of Digital Acquisition, VP of Brand Marketing; New Age Beverages Hires John Price as CFAO