Hoping to tap into a ‘modern soda’ renaissance, Slice is once again in the market as Suja Life has reintroduced the classic CSD as a healthy, gut health boosting functional beverage.
Functional beverage brand Protein2O is getting a fresh new look next month as it prepares to roll out a rebrand and reformulation across its product lines. The 12-year-old business will introduce its new label on February 1, designed by branding firm Safari Sundays.
Anheuser-Busch is still gunning for a share of the energy drink segment, announcing today a new partnership with sports nutrition business 1st Phorm to launch a RTD energy line.
Keurig Dr Pepper (KDP) is kicking off 2025 with a slate of new executive leadership appointments, including new names leading the U.S. Refreshment Beverages division and marketing.
Yerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the company. The two companies will also seek to create synergies in supply chain logistics, ingredient procurement, sharing warehousing and other resources.
Odwalla, which was discontinued by The Coca-Cola Company in 2020, is set to relaunch this year under the oversight of Mexican beverage producer Grupo Jumex.
Canadian co-packer Joriki Beverage reportedly shut down its only U.S. facility in Pittston, Pa., this week, according to regional news reports, giving employees no prior warning of an impending closure. 229 staff members at the company’s plant were left jobless.
Seoul Juice, a brand of bottled Korean pear juices, has been acquired by Arizona-based CPG portfolio company FoodStory Brands, three years after its founding in a St. Louis University dorm room.
BevNET Live Day Two featured the founder of Recess breaking down how the brand has established the relaxation beverage category, LifeAID's work to achieve profitability and a chat on the future of investment in beverage.
Premium cocktail mixer brand Q Mixers has named Betsy Frost as its new CEO, taking over the role from outgoing chief executive Bob Arnold.
Alex Cooper, host and creator of Call Her Daddy, is jumping into beverages with the launch of Unwell Hydration, a functional drinks line made in collaboration with Nestlé.
Hawaiian beverage brand Shaka Tea is shutting down, according to a message the company posted to its website and sent out to email list subscribers this afternoon.
Cannabis products maker oHHo is giving back via a new partnership with international healthcare non-profit (RED), the first time the charity has partnered with a cannabis brand, via a new line of co-branded THC drinks and edibles which will contribute to the charity.
Shot maker Vitamin Energy is gunning for the king of the category. The startup brand filed a lawsuit last week against 5-Hour Energy owner Manoj Bhargava and the brand’s associated companies, alleging it has violated U.S. antitrust and false advertising laws, wielding an unfair monopoly over the energy shots business.
