Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Prime Countersues Mark Anthony Brands Over Messi Sports Drink Claims

Logan Paul and KSI’s Prime Hydration is hitting back at Mark Anthony Brands’ Más+ by Messi, a sports drink developed in collaboration with soccer legend Lionel Messi, claiming that visual similarities between the brands is creating consumer confusion.

After #WaterTok Boom, Dyla Brands Goes All in Innovation with New Flavor Lab

In a time where consumers’ attention is being drawn in thousands of different directions every second online, it’s important for brands to be able to move, pivot and innovate as fast as possible to keep engagement high. Drink mix manufacturer Dyla Brands, maker of Stur and protein brand Happy Viking, now has an entire facility dedicated to meeting those specific demands.

Monster: Increased Expenses Lead to Mixed Q3

Higher expenses weighed on Monster Energy’s Q3 2024 earnings report this week, but the company says it feels optimistic about future growth opportunities as it takes new pricing action across its core portfolio.

Zevia Underperforms Q3, Projects Return to Growth in Q4

Despite underperforming net sales expectations for Q3, zero sugar soda brand Zevia is projecting a return to growth in Q4 thanks to its expansion into 4,300 Walmart stores during the previous quarter – positioned as part of the mass channel chain’s new Modern Soda retail set – the company said in its latest earnings report on Wednesday.

Green Street Beverages Launches THC Drinks Portfolio

Green Street Beverages, a portfolio company of infused food and beverage brands made with hemp-derived THC, has launched with four brands in Minnesota, including a new version of a previously introduced NA cocktail brand, Hi Tide.

Lemon Perfect: New CEO Says Scaling Top Priority as Brand Looks to ‘Go Anywhere’

Earlier this month, Lemon Perfect named former Mast-Jägermeister US head Jeff Popkin as its CEO, marking the first chief executive move at the enhanced water startup since it was founded in 2017. A month into the role, Popkin says his priority is to scale a brand he believes has the ability to “go anywhere” from c-stores to golf shops.

Mateína Launches Powdered Yerba Sticks, Extends U.S. Business

Mateína, the Canadian yerba mate maker backed by podcaster and health influencer Andrew Huberman, is looking to bring more on-the-go convenience to the energizing tea segment with the online launch of a new line of powdered Yerba Sticks this month online.

Koia Gets Kid-Friendly with Latest Line Launch

Koia is going K-12 with its latest line launch, a new kid-friendly version of its protein shakes in smaller pack sizes. Koia Kids, now available online via Amazon, comes in three flavors: Chocolate Shake, Vanilla Shake and Fruity Cereal.

Whole Foods’ 2025 Predictions

It’s already mid-way through October and 2025 will be here before we know it. With the new year coming up fast, Whole Foods Market has released its annual top 10 food and beverage forecast for 2025, including a few big things to watch out for in the beverage category. Here’s some of the highlights.

OwocAI: Bang Creator Mounts Comeback with Ai Energy

Just over a year after Monster Energy bought Bang Energy and its parent company Vital Pharmaceuticals (VPX) amidst bankruptcy proceedings, VPX founder Jack Owoc is launching Ai Energy, a four-SKU line of functional drinks themed around the rise of artificial intelligence.

Endcaps, Product Innovation Prove Good for Growth at good2grow

The kids beverage and snack brand – which makes juices, milks and crackers – is distinctive for its IP-driven bottle tops, which feature characters ranging from Mickey Mouse to Sonic, building its business off of impulse purchases by hitting the dual use case of refreshing drink and new toy for young children.