Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

MyMuse Looks to ‘Inspire Creativity’ with Rebrand on Sodas, Hydration

The beverage brand, founded in 2020 by entrepreneur Lance Collins and spearheaded by a partnership with TikTok breakout star and singer Dixie D’Amelio and her family, is rolling out revamped versions of its functional sodas into retail stores nationwide this month, with its updated hydration drinks slated for release this summer.

Flyers Hemp THC Cocktail Brand Takes Flight with Series Seed

Hemp-based beverage brand Flyers Cocktail Co. announced this week that it closed a Series Seed funding round led by cannabis-focused investment firm Delta Emerald Ventures. Now the brand’s co-founder and CEO Craig “Lewie” Lewis says the company is off the ground and cruising.

After Rapid Rise in Midwest, BUBBL’R Goes Nationwide with Target

BUBBL’R is going nationwide in Target, bringing the Wisconsin-based sparkling water brand to top coastal beverage markets for the first time. Developed and owned by Pepsi-Cola bottler Wis-Pak, BUBBL’R produces a line of functional sparkling waters containing antioxidants, vitamins and 69 mg of caffeine per 12 oz. slim can.

Taste Radio: When Hype Engulfs An Entire Industry, What Are The Lessons?

Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that’s no longer the case. What generated the hype, and what lessons can be drawn from CBD’s rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and “lox in a box.”

A TikTok Mix-Up Leads to Big Boost for Happypop

Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.

BlueTriton Grows Water Offerings with Hawaii Volcanic Distro Deal

Premium water maker Hawaii Volcanic has inked a distribution deal with top U.S. bottled water manufacturer BlueTriton to service the Hawaii-based brand in retail, home and office accounts through its ReadyRefresh Direct Delivery platform.

Liquid Death Closes $67M Funding Round

As it looks to scale up to meet fast-rising demand for new innovations, Liquid Death announced this morning it has closed a $67 million funding round at a valuation of $1.4 billion. The financing adds to the more than $200.6 million the better-for-you beverage maker has raised since 2019, while the new valuation is double the $700 million valuation it touted following its Series D round closed in 2022.

Dyla Puts Weight Behind Stur, Co-Branded Mixes Amid #WaterTok Boom

Dyla has seen revenue increase by over $30 million in the past year, “well over” the $100 million mark, as it has sold “over 1.5 billion liquid and powder servings of drink mix,” founder and CEO Neel Premkumar told BevNET this week.