Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Taste Radio: The Simple Maxim That Made Michele’s Granola A Profitable Category Leader

Michele Tsucalas and Oliver Buccicone, the founder and CEO, respectively, of super-premium granola brand Michele's Granola spoke about how focusing on “premium simplicity” has enabled it to scale while maintaining its rustic package design and positioning, the brand’s patient path to distribution in conventional grocery and why examining every cost is key to being cash-flow positive and profitable.

Lemon Perfect Names Former Onda COO Kimmell as Chief Supply Chain Officer

Lemon Perfect is bringing on David Kimmell, a former operations head at Onda and Spindrift, as its Chief Supply Chain Officer. Founded in 2017, Lemon Perfect produces a line of sugar-free flavored waters made with lemon juice, positioned as a better-for-you alternative to lemonade.

Barcode Becomes Official Sponsor of the Brooklyn Nets

Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.

C-Stores: Slower Q3 Sales Leads to Mixed Year-End Outlook

Beverage sales in the convenience channel remained “healthy” in Q3 2023, up by 4.4%, despite decelerating from stronger 6.6% growth in Q2, according to the latest Beverage Bytes survey of retailers conducted by Goldman Sachs Equity Research.

Better Booch to Acquire Live Beverages in First M&A Deal

Startup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink maker Live Beverages in a move aimed at reaching profitability.

After Family Tragedy, Equitea Founder Has New Mission for Brand

This past April, Quentin Vennie, founder and CEO of Equitea, found himself in a grim position: needing to process and grieve his son’s death, but also, for days ponder the lingering mystery of “what happened?" He's now ready to move ahead with a new mission for the company.

Barcode Launches in New York with Rainforest Partnership

Sports drink maker Barcode has partnered with New York City DSD house Rainforest Distribution, the company announced today, setting the stage for the L.A.-based brand to build a presence on the East Coast.

Liquid Death Names Former White Claw Sales Head Ballard as CCO

As the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of experience in the alcohol space, as its first Chief Commercial Officer.

Manna Beverages to Acquire Nor-Cal Beverage Co.

Manna Beverages & Ventures (MB&V) is set to acquire California-based co-packer Nor-Cal Beverage Company for an undisclosed sum, the company announced today. The deal is subject to due diligence and approvals.

ZOA+ Pre-Workout Line Expands Into Powder

Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.

Flow Reports Record Q3 Revenue, Continues Facility Divestment Plan

As it looks to reduce cash burn and achieve profitability, alkaline water maker Flow Beverage Corp. reported record brand revenue for its flagship water line during its Q3 earnings report this week, growing consolidated net revenue 21% to CAD$10.5 million.

GURU Touts 15% Q3 Growth, Chief Revenue Officer Grar Exits

GURU’s Theanine Fruit Punch flavor helped drive sales according to the Canadian energy drink company’s Q3 2023 earnings report released today, setting the stage for a U.S. launch this winter. Quarterly net revenue for the brand was up 15% year-over-year to $8.9 million, with gross profit of $4.5 million thanks to sustained strong margins, the company reported.