In another legal victory for Monster Energy, a California court issued a permanent injunction Wednesday against Bang Energy maker Vital Pharmaceuticals (VPX), requiring the company to pull all products featuring the word “creatine” from store shelves and to cease selling Bang products featuring the term within 60 days.
Once considered a market leader for artificial sugar alternatives – before shutting its doors in 2014 – a new partner is returning sweetener brand NutraSweet to the market. But this time it’s going au naturel.
Considered the “most developed” category within the plant-based category, milk alternatives now account for 35% of the plant-based food and beverage market at $2.8 billion, according to a new report by the Good Food Institute and the Plant Based Foods Association.
We spoke with Vital Proteins CEO Tracey Warner Halama to learn how the brand is continuing to grow in the face of rising prices, rising competition and – much to Vital Protein’s benefit – rising consumer interest in collagen and other functional ingredients.
Plaintiffs in a class action lawsuit filed this week claim that the makers of functional shot brand Feel Free Wellness Tonic and 7-Eleven may have misled consumers about the risk of addiction to kratom, an active ingredient in the drink.
After announcing a new start for the company this weekend, Phocus CEO Joey Nickell said functional beverage brand is now preparing an ambitious national expansion with a goal of reaching 10,000 retail doors.
NextFoods, the maker of functional food and beverage brand GoodBelly, is merging the business with tart cherry juice producer Cheribundi. As part of the deal, announced today, NextFoods will remain as the majority shareholder of the combined entity, which will operate under the GoodBelly name. Venture capital firm Emil Capital Partners (ECP) is the company’s largest investor.
Caffeinated sparkling water brand Phocus has a new look and a new celebrity partner in rapper Jack Harlow, the company announced on social media this weekend. In an Instagram post, Harlow showed off a picture of the brand’s new minimalist can design.
Reed’s, Inc. ended FY 2022 on an optimistic note, announcing a 7% increase in full year net sales to $53 million and a reduction in operating losses. Speaking on the company’s quarterly earnings call earlier this week, CEO Norman Snyder reiterated guidance that the company will achieve break-even cash flow in the second half of the year with gross margins above 30% and double-digit sales growth.
Publicly traded canning company Wildpack Beverage announced this week it has entered an agreement to receive a $20 million 12-month secured loan from Manna Capital Partners, which will go towards scaling operations across its six U.S. manufacturing plants. The deal is expected to close on April 10.
Already one of the top selling RTD coffee brands in the U.S., Monster Energy’s Java Monster is set to enter the Australian market with a lower sugar formulation and a new name: “Java Monster Super Coffee.” But if that name rings a bell, you’re not the only one to notice.
After debuting a canned line of its flagship kombuchas this month, Health-Ade is using the new format to deepen its retail presence and open up new channels, beginning with the company’s first-ever pro sports partnership with the Los Angeles Dodgers.
Facing a net loss of $15.6 million in Q4 2022 – up 126% year-over-year – plant-based food and powdered drink brand Laird Superfood said it is emphasizing turnaround efforts in the new year during an earnings call this week.
At Natural Products Expo West 2023 last week, the publicly-traded company unveiled a rebrand across its product lines – which includes sodas, iced teas, energy drinks and kids beverages. In this video, recorded at the brand’s show booth, Zevia CEO Amy Taylor said the visual refresh is aimed at bringing new consumers into the brand through a modern look.
