Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Web3: Ape Water Launches IRL in California

As the Bored Ape Yacht Club has made its cartoon simians synonymous with web3 culture, multiple CPG companies have adopted the NFT collection’s imagery for branding and marketing purposes. But now, California-based startup Ape Beverages Company has crafted an entire business around it.

District of Columbia, Washington AGs Sue to Stop Albertsons Payout

Attorneys general from Washington state and the District of Columbia are seeking to temporarily block a $4 billion payout to Albertsons’ shareholders on November 7, filing lawsuits this week to put a hold on the cash dividend at least until the grocery giant’s proposed merger with Kroger can be reviewed by federal regulators.

Connecticut Bottle Bill Expansion to Take Effect in January

Beverage companies operating in Connecticut have just two more months to prepare for a sweeping expansion of the state’s bottle laws, which will extend the five cent deposit on packaged drinks to cover the vast bulk of beverage categories and packaging formats effective January 1, 2023.

GLOW Promises Bright Future with Kylie Jenner, Dak Prescott Partnerships

The California-based beverage company announced this month it has brought on celebrity influencer Kylie Jenner and Dallas Cowboys quarterback Dak Prescott as brand ambassadors and equity stakeholders, kickstarting a national media campaign aimed at rapidly increasing brand awareness.

Suja CEO: Vive Acquisition Provides Big Share in Juice Shots

Following its acquisition of Vive Organic, cold-pressed juice maker Suja is aiming to become a giant player in the 2 oz. shots space. The two California-based companies announced yesterday that Suja has purchased Vive for an undisclosed fee, marking the first acquisition by Suja since it was itself acquired by private equity firm Paine Schwartz Partners last year.

GEN Z Water Balances Youthful Humor With Serious Sales, Marketing

Arkansas-based GEN Z Brands is getting serious; led by a team of industry veterans, the bottled water product is rolling out into select Target stores this month as it dials-in on sales and marketing ahead of broader scaling efforts next year.

Cannabis: Constellation Steps Back, Canopy USA Steps Up

Constellation Brands is simplifying its approach to the cannabis industry as the company announced plans today to convert its common shares of Ontario-based Canopy Growth Corporation into new non-voting exchangeable shares. As part of the move, the alcohol conglomerate will consolidate all its U.S. cannabis assets into a single holding company, Canopy USA.

Red Bull Co-Founder Dietrich Mateschitz Dies at 78

Dietrich Mateschitz, the co-founder of pioneering energy drink brand Red Bull and owner of the Red Bull Formula One racing team, has died at the age of 78. Mateschitz’s death was announced Saturday by officials for the company’s Formula One team during the United States Grand Prix in Austin, Texas.

Bang: Owoc Enters ‘Ultraverse’; Retailers Reconsidering?

After filing for Chapter 11 bankruptcy protection earlier this month, Vital Pharmaceuticals (VPX), the Florida-based maker of Bang Energy, continued to face challenges both in court and in the market this week, while also advancing its long-awaited web3 ambitions.