Erin Cabrey

Erin Cabrey

Editorial Assistant

Erin assists the editorial team at BevNET, NOSH and Brewbound. She is a graduate of Fordham University with a BA in Journalism.

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Posts by Erin Cabrey

Kombrewcha Co-Founder Launches DTC Hemp-Infused Oat Milk Lattes

When former Kombrewcha CEO and co-founder Ariel Glazer left the alcoholic kombucha brand in 2018, he promised himself two things about his next venture: it wouldn’t involve selling physical items and it wouldn’t rely on traditional retail distribution.

Amid Outbreak, An Industry Adapts

Over the past week, BevNET and NOSH edit staff reached out to a number of brands across food and beverage to hear about how they are grappling with the effects of the COVID-19 pandemic as it ripples across the globe. Their responses show an industry that, even as immediate demand for their products soars, is vacillating between measured caution and deep concern.

Distilleries Step Up to Produce Hand Sanitizer

The demand for hand sanitizer has spiked in recent weeks amid the COVID-19 pandemic, making the germ-killing product hard to come by both in stores and online, where Amazon and EBay have been forced to crack down on price gouging. With their ample supplies of alcohol, distilleries have stepped up to close the gaps.

Flow to Use BOONS Acquisition to Launch Collagen Infused Water

Premium mineral water brand Flow Alkaline Spring Water announced today its acquisition of BOONS Collagen Water, a deal that will see the brand expand its wellness-focused product offerings with the launch of a new collagen-infused water line using BOONS’ proprietary formula.

People Moves: Nestlé Waters North America CEO Steps Down

In this roundup of People Moves: Fernando Mercé steps down as CEO of Nestlé Waters North America, SodaStream USA adds Matt Kahn as its first ever United States-based CMO and Jordan Shulman joins Better Booch as VP of sales. Meanwhile, Juliet Blake leaves Lemon Perfect to launch a brand consulting service and Red Thread Coffee Co. names its new VP of sales and operations.

Pop Up Grocer Expands, Offers Exposure to Emerging Brands

According to Emily Schildt, “We’re living in an age of too much stuff.” With the goal of cutting through this clutter, Schildt, a CPG marketing consultant, founded Pop Up Grocer, a traveling food and beverage brand activation spotlighting a curated selection of emerging natural brands, offering them exposure to consumers, influencers and industry professionals in a candy-colored Instagram-friendly setting.

Press Clips: PepsiCo to Achieve 100% Renewable Electricity at U.S. Operations

PepsiCo is on track to achieve 100% renewable electricity for its direct U.S. operations this year as part of the company’s push to cut its global emissions by 20%, Fast Company reported last week. The company’s U.S. manufacturing sites comprise half of its global electricity consumption.

Ethical Brands to Launch Swedish Pea Milk Brand Sproud in U.S.

Ethical Brands, parent company of plant-based pasta brand Explore Cuisine, is introducing Swedish pea protein milk brand Sproud to the U.S. this week at the 2020 Winter Fancy Food Show in San Francisco. The company formed a distribution and marketing partnership with the brand last year in an effort to expand upon its goal of offering sustainably-sourced, plant-based products to consumers.

Brand Profile: Premier Protein Looks to Expand Audience With New Marketing Campaign, Product Launches

Premier Protein is gearing up for what it hopes could be its biggest year yet as the ready-to-drink protein shake brand looks to expand its audience and drive growth with more than just “fan evangelism.” The brand kicked off the year with the launch of a new marketing campaign (including its first-ever TV spot) to support its protein shake product line and will be rolling out a slate of new products to retailers in the coming months.

People Moves: High Brew Coffee CMO Announces Exit

After four years at cold brew maker High Brew Coffee, CMO Mari Lee has announced her exit from the company, effective January 15. Lee joined High Brew in 2015 after serving as vice president of field marketing at KIND, and has previously held positions at Glaceau and Red Bull. High Brew’s brand manager, Miles Aghajanian, will take over after her exit.

Mother Beverage Rebrands as Poppi

By the airing of its appearance on reality TV show Shark Tank in December 2018, Mother Beverage was already considering a possible rebrand. Now, with co-founders Allison and Stephen Ellsworth having just wrapped filming on a check-in for the show, the apple cider vinegar drink brand has plenty of updates to share, including a new name, different packaging and distribution momentum.