PepsiCo is on track to achieve 100% renewable electricity for its direct U.S. operations this year as part of the company’s push to cut its global emissions by 20%, Fast Company reported last week. The company’s U.S. manufacturing sites comprise half of its global electricity consumption.
Ethical Brands, parent company of plant-based pasta brand Explore Cuisine, is introducing Swedish pea protein milk brand Sproud to the U.S. this week at the 2020 Winter Fancy Food Show in San Francisco. The company formed a distribution and marketing partnership with the brand last year in an effort to expand upon its goal of offering sustainably-sourced, plant-based products to consumers.
Premier Protein is gearing up for what it hopes could be its biggest year yet as the ready-to-drink protein shake brand looks to expand its audience and drive growth with more than just “fan evangelism.” The brand kicked off the year with the launch of a new marketing campaign (including its first-ever TV spot) to support its protein shake product line and will be rolling out a slate of new products to retailers in the coming months.
Aiming to bring “fun and flavor” to the category, Joffer Beverage Company has launched a new flavored sparkling water line offering consumers the classic taste of Jelly Belly jelly beans without the sugar or calories.
After four years at cold brew maker High Brew Coffee, CMO Mari Lee has announced her exit from the company, effective January 15. Lee joined High Brew in 2015 after serving as vice president of field marketing at KIND, and has previously held positions at Glaceau and Red Bull. High Brew’s brand manager, Miles Aghajanian, will take over after her exit.
By the airing of its appearance on reality TV show Shark Tank in December 2018, Mother Beverage was already considering a possible rebrand. Now, with co-founders Allison and Stephen Ellsworth having just wrapped filming on a check-in for the show, the apple cider vinegar drink brand has plenty of updates to share, including a new name, different packaging and distribution momentum.
When the founders of Kitu Life Super Coffee, makers of protein-enhanced RTD coffees and a recent BevNET Best of 2019 award winner, noticed “locker room” culture creeping into the start-up’s New York office last year, they sought to stamp it out by adding a new team member: a philosopher.
Non-alcoholic sparkling beverage brand Dry Soda Co. has invested in and partnered with Sans Bar, an Austin, Texas-based sober bar, the company announced this week. Sharelle Klaus, founder and CEO of Dry Soda Co., made the announcement on Monday while speaking at BevNET Live Winter 2019 in Santa Monica, California.
Nigeria’s plastic bottle use has doubled in the past three years, creating 150,000 tons of waste, 80% of which is never recycled and ends up in landfills and waterways. The country is the ninth-largest source of ocean plastics despite only accounting for 1% of PET bottles consumed globally, Bloomberg reports, and its largest city Lagos is turning to big beverage companies for help in establishing a more formal recycling infrastructure.
New Slice Ventures, a Pennsylvania-based group that re-launched carbonated soft drink line Slice earlier this year, announced yesterday it has acquired caffeinated sparkling water brand Somerset, the second sparkling water in the company’s portfolio.
As plastic water bottle sales decrease amidst concerns over carbon and plastic waste, beverage giants are turning to other ways to profit from water, Bloomberg reported.
At a press conference earlier today, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo announced the launch of Every Bottle Back, a sustainability initiative in conjunction with World Wildlife Fund (WWF), The Recycling Partnership and Closed Loop Partners.
Nova Scotia-based organic kombucha brand Cove Kombucha announced this week it has raised a $1.2 million seed round, which will be used to expand its team, produce new packaging and launch a CBD-infused variety in Canada.
Coconut water brand Vita Coco unveiled a packaging makeover last week, the first major visual update for the 15 year-old brand intended to reflect its continued evolution while maintaining its established identity.