Erin Cabrey

Erin Cabrey

Editorial Assistant

Erin assists the editorial team at BevNET, NOSH and Brewbound. She is a graduate of Fordham University with a BA in Journalism.

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Posts by Erin Cabrey

Press Clips: PepsiCo to Achieve 100% Renewable Electricity at U.S. Operations

PepsiCo is on track to achieve 100% renewable electricity for its direct U.S. operations this year as part of the company’s push to cut its global emissions by 20%, Fast Company reported last week. The company’s U.S. manufacturing sites comprise half of its global electricity consumption.

Ethical Brands to Launch Swedish Pea Milk Brand Sproud in U.S.

Ethical Brands, parent company of plant-based pasta brand Explore Cuisine, is introducing Swedish pea protein milk brand Sproud to the U.S. this week at the 2020 Winter Fancy Food Show in San Francisco. The company formed a distribution and marketing partnership with the brand last year in an effort to expand upon its goal of offering sustainably-sourced, plant-based products to consumers.

Brand Profile: Premier Protein Looks to Expand Audience With New Marketing Campaign, Product Launches

Premier Protein is gearing up for what it hopes could be its biggest year yet as the ready-to-drink protein shake brand looks to expand its audience and drive growth with more than just “fan evangelism.” The brand kicked off the year with the launch of a new marketing campaign (including its first-ever TV spot) to support its protein shake product line and will be rolling out a slate of new products to retailers in the coming months.

People Moves: High Brew Coffee CMO Announces Exit

After four years at cold brew maker High Brew Coffee, CMO Mari Lee has announced her exit from the company, effective January 15. Lee joined High Brew in 2015 after serving as vice president of field marketing at KIND, and has previously held positions at Glaceau and Red Bull. High Brew’s brand manager, Miles Aghajanian, will take over after her exit.

Mother Beverage Rebrands as Poppi

By the airing of its appearance on reality TV show Shark Tank in December 2018, Mother Beverage was already considering a possible rebrand. Now, with co-founders Allison and Stephen Ellsworth having just wrapped filming on a check-in for the show, the apple cider vinegar drink brand has plenty of updates to share, including a new name, different packaging and distribution momentum.

Press Clips: Philosopher Helps Kitu Life Super Coffee Diversify Team

When the founders of Kitu Life Super Coffee, makers of protein-enhanced RTD coffees and a recent BevNET Best of 2019 award winner, noticed “locker room” culture creeping into the start-up’s New York office last year, they sought to stamp it out by adding a new team member: a philosopher.

Dry Soda Co. Announces Investment in Non-Alcoholic Bar Sans Bar

Non-alcoholic sparkling beverage brand Dry Soda Co. has invested in and partnered with Sans Bar, an Austin, Texas-based sober bar, the company announced this week. Sharelle Klaus, founder and CEO of Dry Soda Co., made the announcement on Monday while speaking at BevNET Live Winter 2019 in Santa Monica, California.

Press Clips: To Fight Plastic Waste, Nigeria Looks to Beverage Giants

Nigeria’s plastic bottle use has doubled in the past three years, creating 150,000 tons of waste, 80% of which is never recycled and ends up in landfills and waterways. The country is the ninth-largest source of ocean plastics despite only accounting for 1% of PET bottles consumed globally, Bloomberg reports, and its largest city Lagos is turning to big beverage companies for help in establishing a more formal recycling infrastructure.

New Slice Ventures Acquires Somerset Sparkling Water

New Slice Ventures, a Pennsylvania-based group that re-launched carbonated soft drink line Slice earlier this year, announced yesterday it has acquired caffeinated sparkling water brand Somerset, the second sparkling water in the company’s portfolio.

Coke, Pepsi, KDP Announce Sustainability Initiative

At a press conference earlier today, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo announced the launch of Every Bottle Back, a sustainability initiative in conjunction with World Wildlife Fund (WWF), The Recycling Partnership and Closed Loop Partners.

Cove Kombucha Raises $1.2M Seed Round

Nova Scotia-based organic kombucha brand Cove Kombucha announced this week it has raised a $1.2 million seed round, which will be used to expand its team, produce new packaging and launch a CBD-infused variety in Canada.

Vita Coco Packaging Gets a Makeover

Coconut water brand Vita Coco unveiled a packaging makeover last week, the first major visual update for the 15 year-old brand intended to reflect its continued evolution while maintaining its established identity.