Starbucks CEO Kevin Johnson is scaling back founder and former CEO Howard Schultz’s plans for luxury coffee shops, according to The Wall Street Journal. Schultz’s growth strategy included 1,000 Starbucks Reserve cafes selling premium coffee and artisanal bakery items, as well as 30 more locations of its Starbucks Roastery, experience-oriented stores aimed at increasing traffic and improving declining sales.
Austin Allan has been named Senior Director of Special Projects for Iris Nova, the parent company of direct-to-consumer beverage platform Dirty Lemon.
BodyArmor announced on Dec. 13 that Brent Hastie will join the company as president, effective March 2019, where he will report to founder and chairman Mike Repole.
Philadelphia’s soda tax could be a significant factor in the city’s fast approaching 2019 mayoral and City Council elections, according to WHYY. Incumbents and challengers in those races are both collectively waiting to see if the beverage industry will form a super PAC to support candidates against the 1.5 cents per ounce tax on sugary drinks, enacted in 2016.
CB Insights has dubbed 2019 “the year of getting closer to the consumer,” predicting that the next year will see brands and corporations seek a more direct connection with consumers through e-commerce platforms and personalization.
The U.S. Department of Agriculture (USDA) today announced new mandatory disclosure requirements for labelling genetically modified foods that will take effect in 2020.