Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

BevNET Live Replay: How Global Youth Culture Is Defining Beverage

Delivering on transparency is now table stakes for brands if they want to connect with the largest and most diverse generation on the planet with a purchasing power of $360 billion – 60% of whom say they don’t trust claims brands make about their products.

BevNET’s Most Read Spirits Stories Of 2024

This year’s spirits news was full of big names and bold moves: warring tequilas, sudden closures, celebrities popping in and out of the industry, and even an intern blowing things up. Here are the top 10 BevNET spirits stories, as ranked by popularity.

How RTD Brands Scale: “Find Your Customers Where They Are”

With the RTD category at peak saturation, retailers and distributors want to know brands can bring incremental consumers – otherwise they’re not taking any chances, shared Cassie Finley, VP of customer development at Southern Glazer’s Wine and Spirits during the 2024 Winter BevNET Live conference in Marina Del Rey.

Brown-Forman Beats Expectations; CEO Warns of “Painful” Tariffs

Brown-Forman, the leading exporter of U.S. spirits to the world, beat analysts’ expectations in its latest quarterly earnings report, thanks to a jump in demand from its more premium whiskies. But the president and CEO of the Jack Daniels Whiskey maker cautioned that with potential tariffs looming it was facing “so many potential scenarios and unknowns.”

How Sake Brewers Are Chasing Trends to Woo American Palates

In Japan, some of the country’s oldest sake brewers are eagerly awaiting a decision next month on their bid for the rice wine to win recognition as a UNESCO Intangible Cultural Heritage, a commendation reflecting the depth to which the beverage is tied to national pride and tradition. Other ambitious brewers, meanwhile, are just as eager to buck tradition altogether.