Last month, Palo Alto-based alkaline sports drink makers Phenoh 7.4 made their expansion into the East Coast market by way of a partnership with Natural Wayz Beverages. Now, the company will look to establish its presence in the Southwest United States, by securing shelf space in Central Market’s nine Texas locations.

Americans are drinking less soda than ever before and as a result, soft drink makers are looking to get creative.

In an organized display of protest, environmental activists, upset with PepsiCo's policy regarding how it sources palm oil, flooded Amazon.com with thousands of negative reviews for the product.

From upstarts to industry powerhouses, beverage companies have broadened the scope of their operations in the last week.