Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Beverage Lawsuits: Cane Juice Ruling Could Be Sweet, But Legal Heat Remains

Following a busy week in litigation circles, a break in a pair of cases unrelated to the beverage industry might offer a glimmer of hope for brands in several ongoing food and beverage court battles. But labeling remains a flashpoint for dozens of civil suits across the country, with attorneys continuing to parse labels for any potential ingredients or marketing statements that might allow some leverage against FDA guidelines.

Pepsi Bottling Veteran King New Cytosport CEO

Rob King, a former Pepsi Bottling Group (now Pepsi Beverages Co.) executive who has worked closely with Cytosport and its key investor TSG Partners, was named CEO of the sports nutrition company Monday.

More Cash for FRS: New Round Nets $20 Million

Looks like the new strategy behind FRS has attracted even more cash, demonstrating the faith of investors like Oak Capital's James Quandt and entrepreneur Tom Lines in the product's key ingredient, quercetin.

Fleishman, Chief Marketing Officer, Leaves Sambazon

Greg Fleishman, the veteran marketing hand brought on to help broaden the company’s consumer base, has left the company after a three-year run. Sambazon CEO Ryan Black confirmed Fleishman’s departure, saying that the separation was amicable and that the brand – which sells products largely based on the Amazonian Acai berry – is on a positive growth trajectory.

Purity Gone Chicago via Central

Pushing into Midwest DSD for the first time, Purity Organic will be going through high-profile, get-it-done distributor Central Beverage Co.

Now On Polar Trucks, Something Natural is Ready to Roll

“It’s super-exciting right now,” said founder Randy Shefshick. “Clearly, Sparkling Ice is the hottest product on the planet, and they’ve proven there’s a market for flavored sparkling water. We think we’re the natural alternative to that – almost like the Honest Tea of the sparkling water category.”

FRS CEO Dave Henderson on CPG, RTM, GNC, ETC.

According to new CEO Dave Henderson, the quercetin-based supplement company will take a broader portfolio approach and look to supplement-friendly retailers like GNC stores as its core channels

Too Hot for Soda

In the wake of the great goat devastation wrought by a Mountain Dew advertisement directed by rapper Tyler, the Creator, for the citrus soda, the media was rife with stories about ways that brands that seek an “urban edge” often fall off that edge into the chasm of unintended consequences.

Harmless Harvest Sighted in Costco, Testing Other Channels

Co-founders Justin Guilbert and Douglas Riboud -- currently abroad to look at tea operations for their new product line -- confirmed to BevNET that they have begun checking a few new channels for their coconut water, which has grown a huge presence in Whole Foods over the past two years.

Miss Muffet Broadens Her Palate

She was eating curds and whey back in the day, but Little Miss Muffet might look past milk the next time she’s searching for her protein boost. Advances in protein technology, rising raw materials costs, and lifestyle changes have combined with an overall upsurge in demand to create a broader set of proteins used in beverage than those derived solely from whey, the popular milk-based protein.

Neuro Tweaks Line, Hits Target

Neuro has found distribution in Target, and also killed Sun in favor of Daily. Although, since it's hard to have Daily without the Sun, it's kept the Vitamin D in Daily.