Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Expo East: New Hope Discusses Trends

Expo East kicks off on Sept. 20 in Baltimore, and when it does it will be accompanied by the debut of a year-long research initiative, New Hope 360’s Next Report. BevNET had a chance to speak with New Hope editor Carlotta Mast about some of the trends that are particularly applicable to the beverage category.

Emil Capital Partners Takes a SIPP

The private equity company, which manages investments for the family office of a large German private label manufacturer, has made its third beverage investment in less than a year, adding fledgling premium soda brand SIPP to a group that also includes Cheribundi and Balance Water.

WSJ: NY AG Is the One Probing Energy Drinks

Remember that request for information from a state attorney general we wrote about not too long ago? According to the Wall Street Journal -- which cited unnamed sources -- the probe was initiated by New York's attorney general, Erik Schneiderman.

New Leaf Founder Skae Starts Scout Beverage

Eric Skae, who stepped down last year as the head of New Leaf Brands, the tea and juice company he started and ran for several years, has re-surfaced with a new beverage business consulting practice.

Familiar BevNET Face Andrew Guard Goes Back to Bev Biz

J. Andrew Guard, a BevNET employee who had previously worked for OWater’s Tom First as Operations Manager, is returning to the beverage business. Guard is taking an operations position at Purity Organics, a portfolio company that works closely with First and is backed by investment from First’s new employer, First Beverage Group, which was started by investor Bill Anderson.

FDA Makes Coffee Comparison for Sen. Durbin

In a letter to Sen. Durbin, (D-Ill) the FDA said that most studies have not indicated any particularly harmful effects for caffeine consumption of up to 400 mg per day. While the agency said it was in the midst of conducting a review of recent safety studies on caffeine, “the available studies do not indicate any new, previously unknown risks associated with caffeine consumption.”

Miller Aboard, VBlast Looks to Blast Off

A high-profile hire and the gradual working out of supply chain kinks has created what VP of Operations Luke Zakka is calling “unprecedented opportunity” on the VBlast front. If he’s right, the addition of VP of Sales Bob Miller – a well-known and well-traveled commodity – will help VBlast capitalize on its vertical efficiencies and lend some density to an already wide-ranging geographic footprint.

Vitaminwater Investor TSG Backs Neuro

It happened quietly and without much detail, but TSG Consumer Partners – the same private equity company that backed Vitaminwater and that currently owns a chunk of Cytosport – took a minority position in Neuro earlier this year.

REBBL CEO Hawken: Botanical Intelligence Can Grow a Brand

He’s kept a low profile since helping sell early acai competitor Bossa Nova to Sunny Delight Beverage Co., but REBBL CEO Palo Hawken hasn’t been completely out of the beverage business, he’s happy to say. In fact, REBBL is the "sort of the brand concept I’ve been working on for a lifetime,” Hawken told BevNET.

New Territory for Tea

It wasn’t slowed by the downturn, it has benefited from health and wellness trends and has been the category into which many exciting new brands have launched and grown. For each of those reasons, RTD tea is a category that remains at a rolling boil: total sales of RTD in the U.S. were up by 7 percent in 2011, according to Euromonitor International – and have moved from just over $5 billion to just under $8 billion since 2006.

FRS Quitting Pepsi System, Enters Partnership with L.A. Libations

Sports and nutrition brand FRS announced it is terminating its deal with PepsiCo at the end of the year and turning much of the responsibility for its chain account management to sales/distribution organization L.A. Libations. FRS uses PepsiCo’s distribution system to reach major grocery and drug chain accounts, however, the system is also employed by Gatorade and the arrangement has resulted in FRS failing to receive the kind of support it felt it needed, according to CEO Carl Sweat.

Monster Facing AG Investigation — and Beasties

Energy Drink juggernaut Monster Energy revealed yesterday that it is facing a subpoena from an unnamed state attorney general concerning the brand -- and also received notice it was being sued by a well-known rap group.

The Bloomberg Ban

Regular readers of this column (all nine of you) are aware that I’m not one to blast regulation. In fact, my knee tends to jerk the other way, believing that, grandstanding aside, the social obligations of a business mean that most regulations are worthy of strong consideration and adoption.

One Drop Moves to Cans as Marley Grows

One Drop is unlike the rest of the Marley’s Mellow Mood line in that it is not a “relaxation beverage.” The Marley brand has been growing – it’s up to more than 65,000 stores in the U.S. and 10,000 internationally, according to company president Kevin McClafferty, but so far One Drop is only in about 10,000 of those domestic accounts.