Ingredient Provider Prodalim Acquires Sugar-Reduction Co. Better Juice
Netherlands-based Prodalim has acquired Israeli food technology outfit Better Juice and its sugar reduction technology.
Netherlands-based Prodalim has acquired Israeli food technology outfit Better Juice and its sugar reduction technology.
Adapt Superwater is relaunching as a CBD-free powdered hydration brand focused on recovery products for athletes.
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Lemon Perfect founder Yanni Hufnagel is launching a new beverage brand, POPWTR, that is targeting the intersection of soda and hydration.
AriZona Iced Tea has partnered with Mattel in a two-year deal that will bring co-branded Hot Wheels drinks and collectibles to consumers.
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Hemp beverage brands are cautiously expanding their retail footprints and doubling down on distribution partnerships – while also hedging with hemp-free innovations in case it all comes crashing down on November 12.
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
Kylie Jenner's RTD cocktail brand has launched an ingestible beauty platform, k2o by Sprinter, with its first Advanced Skin Hydration product.
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
During its Q4 earnings call, Jones Soda increased revenue and margins as it narrowed losses in FY2025 and updated investors on its various product lines.