Marketing: La Colombe, Niagara Bottling Hit The Soccer Pitch
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
A Texas lawmaker is proposing new legislation that would stave off the Nov. 12 ban on intoxicating hemp drinks.
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
BevNET Live Day Two featured insights from VC investors, conversations with entrepreneurs and deep dives into emerging drink categories.
Modern agua fresca maker Bawi has closed a $6 million investment as it sets its sights on the West Coast and moving into foodservice.
Refreshers, the fruit-forward, functional drinks often with moderate caffeination, is expanding from QSR chains into CPG beverage.
Ryl Tea has added a $20 million Series C investment to fuel retail and distribution growth in mass and club channels.
Kevin Hart’s protein shake and supplement brand VitaHustle has received an undisclosed equity investment from private equity firm Axum Capital Partners.
Hemp beverage retailers and non-alc brands are preparing to pivot into non-THC alternatives as the November ban looms.
Non-alc wine is betting that a reduced entry price point, more variety and a sprinkle of functionality will bring more mainstream consumers to the set.
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Westrock reported sales up 44.4% and consolidated adjusted EBITDA more than tripled year-over-year as its new facility goes fully operational.
Monster Beverage posted historic earnings for the energy drink maker with net sales surpassing $2 billion for the first time in a Q1 report.
New kids drink brand NoBiggie is going after the opportunity for younger flavored sparkling water drinkers with its mini-can format.