Tru Bets On Simplicity, Reduces Offerings With Brand Overhaul
Enhanced beverage brand Tru has revamped its packaging as its slims down its portfolio into two functional RTD lines.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Chobani Expands La Colombe Manufacturing In Michigan
Chobani has announced a planned $567 million expansion of its La Colombe coffee production facility in West Michigan.
Hemp Update: Kentucky, S. Carolina Shift to Alcohol Retail
States are taking various approaches to regulating intoxicating hemp as the November deadline to potentially ban the category draws closer.
Will The Inverted Food Pyramid Increase Costs For Consumers?
The new Dietary Guidelines direct consumers to “eat real food,” but it also could increase consumers' annual grocery bill by 32%.
Breakthru Beverage Enters Hemp Distribution
Breakthru Beverage Group, one of the largest beverage wholesalers in the U.S., is entering intoxicating hemp drink distribution.
Milo’s Aims to Control the Chilled Category
Lemonade and sweet tea brand Milo’s is building toward a goal of $1 billion in retail sales by investing across production, distribution and innovation.
National Beverage Corp. Increases Gross Profit As Sales Slip
LaCroix sparkling water company National Beverage Corp. reported third-quarter net sales slightly below the same period last year, but a margin increase year-over-year.
Vertosa Files Motion to Dismiss Lawsuit
Cannabinoid infusion maker Vertosa has filed a motion to dismiss a trademark infringement lawsuit filed in January by CCT Sciences LLC.
Beverage M&A Ran Low in 2025, Notes Capstone
Beverage business M&A activity was down 18.3% year-over-year in 2025, as private equity transactions fell 30% between 2024 and 2025.
Mood Revamps Branding As Boochcraft Restructures Biz
Fermented tea Mood has refreshed its branding amid a broader restructuring at its umbrella company, Boochcraft.
PATH Water Enters Sports Drink Set
Refillable bottled water brand PATH Water is moving into sports hydration with four flavors of electrolyte-infused, flavored drinks.
Gym Weed Jumps Into Modern Soda
Gym Weed's new protein soda line is part of a larger group of new and established brands jumping into the growing set.