Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’
Wet Hydration is launching a Prebiotic Water line in three flavors after increasing its footprint in 2025 from 2,500 doors to 14,000.
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Wet Hydration is launching a Prebiotic Water line in three flavors after increasing its footprint in 2025 from 2,500 doors to 14,000.
Glass-bottled shot maker Sol-ti raised $30.3 million in equity investment earlier this year as it positions for expansion in retail and foodservice.
GURU Energy is searching for a new permanent CEO while Swiss supplement brand KA-EX just appointed a North America-focused chief executive.
Premium canned cocktail brand MOTH has raised $15 million as it positions for growth in the U.S. and in the U.K.
David Protein founder Peter Rahal provides details on his brand's approach to the RTD protein shake category.
Kava and kanna have positioned as the next thing in functional adult non-alcoholic alternatives as hemp-derived THC's future remains uncertain.
David Protein’s Medici Brands has secured $250 million to scale its manufacturing and unveil a new salty snack later this year.
Nestlé has divested its vitamins, minerals and supplements (VMS) business, including Nuun Hydration, to Yellow Wood Partners for $1 billion.
KDP has agreed to sell its full minority stake in Chobani back to the company for $800 million, as well as a 1.5 million sq. ft. PA facility.
Refillable aluminum bottle brand PATH has secured an undisclosed new investment led by Agility Ventures, as the brand looks globally for growth opportunities.
Axum Capital's managing partner Muhsin Muhammad gives insight on the private equity firm's investment strategy in health and wellness.
Peter Rahal’s David Protein has entered the beverage category with gold-labeled ready-to-drink, ultra-filtered protein shakes.
Iced tea maker Saint James is entering the yerba mate set as it targets new opportunities in energy and convenience.
At Newtopia Now 2026, beverage brands showed off the use of functional mushrooms, innovative ingredients and "glowing" line extensions.