Distribution: Ayrloom Enters Festival Season, Halfday Modernizes At Walmart
In distribution news, Ayrloom heads to New York's Governor's Ball as StageWater heads to Nashvilled for CMA Fest.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
Former OWYN Execs Target ‘Full-Day’ Function With New Energy Powders
Founded by former OWYN executives, Day/Dream is positioning around the idea that specific functional benefits should be tailored to day parts.
Ingredient Provider Prodalim Acquires Sugar-Reduction Co. Better Juice
Netherlands-based Prodalim has acquired Israeli food technology outfit Better Juice and its sugar reduction technology.
Adapt Pivots From CBD, Charts Future In Functional Powders
Adapt Superwater is relaunching as a CBD-free powdered hydration brand focused on recovery products for athletes.
Wet Hydration Lands NBA Star Paul George, Raises $10M
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Lemon Perfect Founder Enters Second Act With POPWTR
Lemon Perfect founder Yanni Hufnagel is launching a new beverage brand, POPWTR, that is targeting the intersection of soda and hydration.
AriZona, Mattel Partnership Taps Into Collectible Culture
AriZona Iced Tea has partnered with Mattel in a two-year deal that will bring co-branded Hot Wheels drinks and collectibles to consumers.
From Biohackers To Beverages: Can Paraxanthine Break Into The Mainstream?
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight
Hemp beverage brands are cautiously expanding their retail footprints and doubling down on distribution partnerships – while also hedging with hemp-free innovations in case it all comes crashing down on November 12.
Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
Energy, Sports Drinks Lead Beverage Sales In C-Stores – But Traffic Is Stalling
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Michael B. Jordan Leaves MOSS As The Brand Restructures
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
Target Expands THC Drink Opportunity In Minnesota
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.