Hemp’s Suppliers, Distributors Face ‘Hurry-Up-and-Wait’ Moment
Suppliers and beverage distributors are hedging their exposure amid an uncertain future for intoxicating hemp.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
From Alcohol-Free to THC: Drink Monday Bets On Hemp’s ‘Longevity’
As intoxicating hemp aligns with the non-alc movement, Drink Monday is one of the few ANA brands to expand with a THC spirit alternative.
Oodles Of Doodles Kids’ Drink Returns To U.S. With Spongebob Deal
Kids flavored water brand Oodles of Doodles has returned to the U.S. with a SpongeBob deal after a 2024 soft launch faced supply issues.
Marketing: Lifeway Brings Big Game Energy
Lifeway Foods taps NFL players for marketing push while Jeni's and Verve Coffee Roasters collaborate on new ice cream variety.
L.A. Libations Taps Circana As Market Insights Partner
Beverage innovation platform L.A. Libations has teamed with CPG data company Circana as its new strategic market insights partner.
Koia Expands Elite Line With Creatine
Koia launched Strawberry Elite +Creatine as an exclusive at Publix, formulated with 32 grams of protein and 1000mg of creatine.
Coke Deepens Cherry Flavor Roster
Forty years after introducing Cherry Coke to consumers, The Coca-Cola Company has added new cherry-flavored offerings.
BellRing: RTDs Shaky To Start The Year, CEO Announces Retirement
In its Q1 earnings, BellRing Brands CEO announced her retirement as the company's shake brands strategize growth amid elevated demand for protein.
Shot Maker Proper Wild Adds $10M, Bets On Energy Gummies
Energy drink brand Proper Wild raised $10 million to support the launch of its caffeinated gummies as it scales the line alongside its shots.
Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots
Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend's Super Bowl.
Tea Drops Takes On Self-Manufacturing
Tea Drops has increased its speed to market and new product development after moving production in-house in the wake of its co-packer closing.
Vermont THC Drink Maker Plots Future With Adaptogens
Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.
Bawi Closing On $6M Round
Agua fresca maker Bawi has raised $4.1 million of a planned $6 million funding round, according to a SEC filing.
PHX Builds On Multi-Functionality Message, Expands Footprint
Energy drink PHX is expanding its distribution footprint with 14 new regions as it builds momentum around its multifunctional benefits.