MUD\WTR Pumps Up With Protein, Positions For Retail Expansion
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
Alt coffee maker MUD\WTR has launched into the powdered protein shake set as the brand plans its expansion further in retail.
Tech startup ALTR has closed a $5 million investment to help scale its wine dealcoholization technology and open a pilot facility in the heart of California's Napa wine region.
In its Q3 earnings, The Simply Good Foods Company reported the strength of its protein-forward portfolio, driven by the Quest and OWYN brands, despite the continued revitalization of Atkins.
Hawaiian Soda Co. is establishing a West Coast retail presence with a new club store partnership as mainland demand grows for modern soda with island flavors.
After losing its sole co-packer and walking away from an investment deal, Equitea is pivoting away from adaptogenic RTD teas into a "matcha studio" concept to better connect with its community-based mission.
Joe Tea is expanding globally while building on its core base of iced teas, lemonades and chips to bring innovation to snacking and beverage.
Nestlé is petitioning the U.S. Patent and Trademark Office over the trademark of cold brew maker Seattle Strong.
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.
The convenience store channel is evolving beyond beer, soda and chips to meet a growing demand for healthier food and beverage options.
GoodPop has discontinued its kid-positioned sparkling juice drinks in order to focus on its core offerings in frozen treats.
Jones Soda is offloading its Mary Jones intoxicating hemp brand to a privately held cannabis business as the drink maker “streamlines operations” and “focuses on core soda offerings.”
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
If there is anything to be learned from energy drink deals in recent history, it’s that the need for caffeine is gender-agnostic. Read our cover story from the latest edition of BevNET Magazine.