Mood Revamps Branding As Boochcraft Restructures Biz
Fermented tea Mood has refreshed its branding amid a broader restructuring at its umbrella company, Boochcraft.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
PATH Water Enters Sports Drink Set
Refillable bottled water brand PATH Water is moving into sports hydration with four flavors of electrolyte-infused, flavored drinks.
Gym Weed Jumps Into Modern Soda
Gym Weed's new protein soda line is part of a larger group of new and established brands jumping into the growing set.
Smul Enters Functional Drinks, Heat-And-Eat Meals
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Caliwater Adds Benson Boone As Investor, Ambassador
Caliwater has added Seattle-born, Grammy-nominated artist Benson Boone to its cap table, following singer Demi Lovato last March.
Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch
Costa Rica-based Kombucha Culture is scaling into the U.S. after building its brand in its home country over the last decade.
Blue Monkey Acquires Local Weather, Updates Branding
Blue Monkey Beverages has acquired next-generation sports drink Local Weather as it seeks to build a functional drink platform.
Celsius: FY2026 A ‘Defining Year’ As It Builds Modern Energy Portfolio
Celsius ended 2025 with record annual revenue as it completes the integration of Alani Nu and Rockstar into its “modern energy platform.”
Seaweed Drink OoMee Raises New Investment
OoMee seaweed drink has secured $5 million as part of a $13 million seed round by the brand's parent company Aqua Theon.
Hemp’s Suppliers, Distributors Face ‘Hurry-Up-and-Wait’ Moment
Suppliers and beverage distributors are hedging their exposure amid an uncertain future for intoxicating hemp.
From Alcohol-Free to THC: Drink Monday Bets On Hemp’s ‘Longevity’
As intoxicating hemp aligns with the non-alc movement, Drink Monday is one of the few ANA brands to expand with a THC spirit alternative.
Oodles Of Doodles Kids’ Drink Returns To U.S. With Spongebob Deal
Kids flavored water brand Oodles of Doodles has returned to the U.S. with a SpongeBob deal after a 2024 soft launch faced supply issues.
Marketing: Lifeway Brings Big Game Energy
Lifeway Foods taps NFL players for marketing push while Jeni's and Verve Coffee Roasters collaborate on new ice cream variety.