Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots
Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend's Super Bowl.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
Tea Drops Takes On Self-Manufacturing
Tea Drops has increased its speed to market and new product development after moving production in-house in the wake of its co-packer closing.
Vermont THC Drink Maker Plots Future With Adaptogens
Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.
Bawi Closing On $6M Round
Agua fresca maker Bawi has raised $4.1 million of a planned $6 million funding round, according to a SEC filing.
PHX Builds On Multi-Functionality Message, Expands Footprint
Energy drink PHX is expanding its distribution footprint with 14 new regions as it builds momentum around its multifunctional benefits.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Bev-Alc Wholesalers Back Hemp Reform; New Bill Seeks CBD Limits
An influential group of beverage alcohol stakeholders is supporting legislative efforts to regulate hemp drinks before the November ban.
Chicago Carves Out Beverages In Hemp THC Ban
Chicago’s City Council excluded hemp beverages and CBD products from a new law banning the sale of hemp-derived THC within the city.
Distribution: Uncle Arnie’s Expands In Texas, Target Takes On Recoup
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
Vertosa Faces Legal Challenge Over Hemp THC Production Process
CCT Sciences has filed a legal complaint against California-based Vertosa, challenging its sourcing of hemp-derived THC.
Red Bull Revamps Roster, Adds Pascal Siakam Limited Release
Red Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
Bloom Readies For Olympics With First Athlete Partnership
Bloom Nutrition is already hitting the ice with its first-ever athlete partnership in anticipation of the Winter Olympic Games next month.
Barbie’s Licensing ‘Moment’ Continues With Relaxation Beverage
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.