Ex-Refinery29 Team Launches Fizzy Espresso RTD
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Nixie Launches New Flavors, DSD As Soda Is Ready to ‘Run’
After a hot start in sparkling, Nixie knows where it's going next.
Tractor Beverage Names New CRO; Retail Expansion In Sight
Tractor Beverage Company is looking to speed up “disciplined expansion” from foodservice to traditional retail accounts with the appointment of John Murphy as Chief Revenue Officer.
Health-Ade Gains Fueling Generous Brands Portfolio Growth
The kombucha brand is making major strides in discount and travel retailers, while Bolthouse Farms is getting new on-trend product innovation.
Topo Chico Is Now ‘Unavailable,’ Possibly Until Q3
According to a letter from Coca-Cola to distributors, "challenges in the source wells, including quality issues related to the source’s geology" have hampered production over the past two months.
Coke Expands Mr. Pibb, Adds New Flavors
After teasing the return of Mr. Pibb last year, The Coca-Cola Company is now expanding the soda brand nationwide and adding a pair of new flavors in certain regions.
New York Liquor Stores Could Get Cannabis Drinks Under New Bill
New York may allow licensed alcohol retailers to sell THC-infused drinks if a new measure introduced in the State Legislature earlier this week gains passage.
Coaqua Recruits Ex-Liquid Death Social Media Leader
Kendyl Vanscoy is coming onboard to guide social media strategy as Coaqua's new Marketing Director, having recently done the same over the last three years for Liquid Death.
Dirty Soda, New Branding Showcased As KDP Unveils 2026 Innovation
The beverage company is set to release over 35 new SKUs across core brands like Dr Pepper, Snapple and GHOST.
A Trendy Health App Is Backing Erehwon’s “World’s Healthiest Smoothie”
High-profile smoothie collaborations with celebrities and other brands have for years been one of the Los Angeles-based boutique grocer's signature items, but in teaming with Function, Erehwon is promising a more health-forward, data driven approach.
This Hydration Brand Is “Built Around How Women’s Bodies Actually Work”
It’s the next stage in the brand’s evolution, from sports drink to aid for nursing mothers to a broader emphasis on women’s lives.
Dutch Bros. Coffee Teases Walk-Through Windows After Record Q4
Looks like 2025 was a good year to go 'Dutch.'
Stars & Stripes & Sips: Beverages Prep for America250
This year's national birthday is a potential business bonanza, with brands like AriZona, Coca-Cola, Monster and others looking to have their say.
Maison Perrier Launches Functional Sparkling Water
How do you say "functional" in French?