Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Dairy Celebrates New Position At Top of FDA Pyramid

True to its promise of delivering the “most significant reset of federal nutrition policy in decades,” the government’s new dietary guidance released this week put dairy back in the spotlight.

Prime, Lionel Messi’s Sports Drink End Court Battle

The court battle between superstar sports drinks is over, as Lionel Messi and Logan Paul’s respective brands agreed on Tuesday to drop all claims and counterclaims tied to alleged copying of trade dress.

New Jersey Hemp Bill Advances; Ohio Nixes Drink Carve-Out

With the federal ban looming, the future of hemp beverages continues to be litigated by individual states, with New Jersey and Ohio each taking different tracks to manage the explosive growth of hemp-derived THC drinks.

White House Issues Executive Order to Reschedule Cannabis

President Donald Trump issued an executive order on Thursday directing the U.S. Attorney General to move cannabis from a Schedule I to Schedule III controlled substance, marking a watershed moment in the history of U.S. marijuana policy and a significant step forward for the nascent THC-infused beverage industry.

Alix Earle Joins Gorgie As Strategic Partner

Female-focused energy drink Gorgie welcomed influencer and "Dancing With the Stars" runner-up Alix Earle as a strategic investor today, bringing her 10 million-plus social media followers along.

PepsiCo and Walmart Colluded on Pricing, Alleges Unsealed FTC Complaint

PepsiCo allegedly created a “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments, while those same payments were reduced for Walmart’s competitors, according to court documents unsealed last week.

Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round

Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.

Coca-Cola Reveals CEO Succession Plan

James Quincey’s nine-year run as chief executive of The Coca-Cola Company is coming to an end, with COO and EVP Henrique Braun set to be appointed in March.

Be Amazing Aims For Inclusivity As RTD Greens Drink Expands

Nearly a year since jumping into ready-to-drink products with a canned version of its TikTok-famous greens powder, the company is starting to reap the benefits of its unintimidating, inclusive approach.