Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Where Do Hemp THC Drinks Go From Here?

After a whirlwind few days this week, the multi-billion-dollar hemp-derived THC industry is waking up this morning to the stark reality that, barring the creation of a legal federal framework, they will be virtually extinct within a year.

Laird Shutters Picky Bars, Moves into Dairy with Protein Coffee

Laird Superfood reported a 10% jump in year-over-year net sales in Q3, as the company prepares to support that growth with innovation within a streamlined product portfolio in 2026 that includes its first-ever dairy-based release.

Hemp Bevs Facing Prohibition Under Fed Funding Proposal

Hemp beverages could be sacrificed in a deal to reopen the federal government, as spending legislation moves through Congress that includes language effectively prohibiting intoxicating hemp-derived THC products.

Celsius Sales Soar As Alani Nu Nears Pepsi Distro Change

Celsius powered to another quarter of revenue gains, but investors responded by selling off shares this morning amidst concern over potential distribution disruption as Alani Nu shifts to the Pepsi system.

Hemp Beverage Brands Call For Pushback On Proposed Ban

While industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray themselves with campaigns calling for supporters to pressure lawmakers to reject a proposal that would effectively outlaw intoxicating products.