Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Liquid Liquidation: Beverage and Food Brand Aftermarket Sales Surge

According to a report last month in ModernRetail, the aftermarket for unsold food and beverage products is booming with a surging supply of premium items, a sign that the confluence of rising grocery prices, tight competition in key categories, and the influence of shifting dietary trends is having a material effect on the shelf.

Anheuser Busch Unveils Dana White-Backed Phorm Energy Drink

Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years.

Distribution: Laurel’s Takes A2 Lattes East With Wegmans

The Los Angeles-based RTD coffee maker is bringing its three-SKU line of A2 dairy milk-based lattes — including a new matcha variety — into all 150-plus Wegmans stores this month, a move that founder Isabel Washington says brings the brand deeper into a channel where it can thrive.

Jones Soda Cuts Losses, But Sales Still Soft

Jones Soda managed to arrest net losses and start generating traction in cannabis drinks in Q1, but lower sales revenue dragged on gross profit as the craft soda company attempts its latest turnaround.

Protein Drinks Keep Punching, As Core Brands Grow and Occasions Expand

The protein-in-everything trend has flared up at times over the past decade, but current conditions -- with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs -- only seem to be growing more favorable.

After ‘Biggest Mistake,’ Levia Co-Founder Hits Reset

Levia co-founder Troy Brosnan is formally returning to the THC-infused drinks category in leading a new beverage-focused division for vertically integrated supplier Monarch Emulsions. It’s an opportunity to guide an ambitious portfolio of new national brands, but also a chance to heal some old wounds.

Sales Rise Over Easter, But Will They Keep Up?

Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.