Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.
Founded in 2019, the London-based brand has helped pioneer the relaxation category alongside names like Recess. Trip’s 12 ounce cans – available in Raspberry Orange Blossom, Peach Ginger and Elderflower Mint flavors – have been a hit with US consumers at stores like Target, Erehwon and Bristol Farms, and will soon be entering the shelf at Whole Foods Market, H-E-B, Spec’s, Total Wine, United Supermarkets, Wegmans, Mother’s, Giant and Haggen.
To help manage the additional load, Trip has enlisted food broker Presence Marketing and hired Redick, who held similar positions at Rise Brewing Co., Olipop and Health-Ade Kombucha, to run sales.
The brand is looking to keep up its current momentum this fall through innovation, starting with a new Whole Foods exclusive flavor, Cherry Lemon. But Trip is also preparing to step outside of beverages with the launch of a new supplements range – an extension of its partnership with meditation app Calm – that will enter Target stores nationwide. The lineup includes powders and gummies made with Trip’s Mindful Blend of Magnesium, Ashwagandha and Lion’s Mane.
According to a press release, Trip has already passed $100 million in revenue for 2025, and is forecasting over $200 million in 2026.
“TRIP is on a mission to help millions of people find calm amidst everyday chaos,” said Olivia Ferdi, who co-founded Trip alongside her husband Daniel Khoury. “We are very excited to partner with Whole Foods on brand new Cherry Lemon, designed to deliver delicious daily wellbeing moments that fit seamlessly into modern life.”
Trip isn’t the only beverage maker eyeing the gummy category right now, either: energy drink maker Bloom just debuted a caffeinated gummy with Tandy this week.