Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Biosteel, Flow Agree Manufacturing Deal

The new ownership group at sports drink brand Biosteel has forged a three-year manufacturing partnership with fellow Canadian beverage maker Flow Beverage Corp.

Nutpods Sells to Kroger-Backed MPearlRock

Nutpods, the plant-based coffee creamer brand founded in 2013 by Madeline Haydon, has been acquired by Kroger-backed investment group MPearlRock, the company announced this morning. Terms of the deal were not disclosed.

Rowdy Energy To Shut Down This Month

Rowdy Energy’s former CEO Jeff Church, who co-founded the brand with NASCAR star Kyle Busch in 2020, revealed that the energy drink company will be shutting down its operations by the end of this month.

Lemon Perfect Debuts Larger Format, New Flavors

Lemon Perfect’s plans for 2024 follow a simple strategy: go big. That applies to both physical footprint -- in the guise of a new 15.2 oz. PET bottle, replacing the existing 12 oz. format -- and the brand’s market ambitions.

Chobani Acquires La Colombe in $900 Million Deal

Chobani has paid $900 million to acquire coffee roaster and retailer La Colombe, the company announced today, a move that sees Keurig Dr Pepper, a minority investor in La Colombe, become an equity stakeholder in the yogurt and dairy company.

White Claw Goes Dry For 0% Alcohol Sparkling Water

White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.

Hemp Dreams: Drinkable Company Plans for Pivot

For Mark Mahoney, founder of Massachusetts-based The Drinkable Company, the Delta-9 THC market is beginning to mature to the point where his extensive CPG expertise and experience can further press an advantage.

Raise the Dead: Weird Beverages Teams With Legendary Band

Canned tea maker Weird Beverages is teaming with our Editor-in-Chief’s favorite band, The Grateful Dead, to release a pair of new permanent flavors -- Grateful Grapefruit and Mystical Mint -- in its 16 oz. can Weird Yerba lineup starting on January 1.

G-FUEL Levels Up: Kingswood, First Bev Lead Investment

This morning G FUEL announced new "significant growth equity" in the form of an eight-figure cash investment from Kingswood Capital Management and First Bev, the exact terms of which were not immediately released.

Flow, BeatBox Enter Five-Year Manufacturing Deal

Flow Water is continuing to expand operations at its Aurora, Ontario production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD punch BeatBox Beverages set to kick off next summer.

“Hemp Is Back” in NY As Judge Backs Injunction

In a significant win for the burgeoning hemp THC-infused product industry, the New York Supreme Court ordered yesterday a preliminary injunction against the emergency measures that abruptly halted the sale of THC-infused products in August.

Guayaki: CEO Kozak Out, Board Member Rutledge In as Interim Chief

Robyn Rutledge, a member of the company's Board of Directors, was announced this morning as the company's Interim CEO, as the "comprehensive search" for a new permanent chief executive kicks off following the exit of current boss Stefan Kozak, who had been in the role since 2021.