Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Slate Says Co-Packer Stole Secrets to Launch Rival Brand Nurri

The Boston-based high-protein chocolate milk and iced coffee startup is suing its co-packer, Horseshoe Beverage Co., for allegedly stealing Slate’s trade secrets to develop their own rival product for launch partner Costco.

Pressed Juicery Pushes into Wholesale: ‘We’re a CPG Brand”

How does a boutique wellness bar — sporting no less than 32 juice SKUs and 12 shots, not to mention a host of other offerings — stake a claim to retail store shelves? That’s the question driving Pressed CEO Justin Nedelman.

Aura Bora Acquired by Next In Natural

Sparkling water brand Aura Bora, known for its creative can designs and botanical infused flavors, has been acquired by New York-based investor and brand collective Next In Natural.

Guayakí Distro Pivot Sparks Layoffs As YMCO is Mostly Dissolved

The majority of staff at Guayakí’s self-distribution division, The Yerba Mate Co. (YMCO), have been laid off following the company’s announcement of a national distribution partnership with Anhesuer-Busch (AB) earlier this month.

Yerbaé Acquired by Safety Shot, Inc. in Move to Build Portfolio Business

Yerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the company. The two companies will also seek to create synergies in supply chain logistics, ingredient procurement, sharing warehousing and other resources.

Owen’s Enters ‘Daizy’s’ Age With THC-Infused Social Soda

Giving an overarching term like “soda” a more unique positioning has helped create successful sub-categories like “prebiotic soda” and “energy soda” -- but what’s a “social soda”? Josh Miller, founder of Owen’s Mixers, thinks he knows.

Danone Slams Lifeway, CEO Smolyansky For “Value-Destroying” Share Move

Danone is taking legal action against Lifeway Foods after its attempts to acquire the brand last year were rebuffed, with the French dairy giant’s North America division accusing Lifeway CEO and chairwoman Julie Smolyansky of running a “value-destroying gifting program.”