Keurig Dr Pepper To Acquire GHOST, Expanding Energy Business
Keurig Dr Pepper has agreed terms to acquire energy drink and sports nutrition business GHOST, bringing one of the category’s fastest growing brands into its expanding energy portfolio.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
NACS: Chobani’s Prolific Protein Portfolio Growing
Chobani is putting on some muscle, in more ways than one. It may be a crowded space, but like La Colombe with coffee, Chobani believes the core proposition of its protein drinks is particularly compelling, ticking boxes for no added sugar, natural ingredients and high-quality casein protein.
NACS: C4 Enters Ice Age, While Olipop Slims Down for C-Stores
Olipop has been one of the beverage industry’s biggest growth stories over the past few years, but closing the gap in convenience may be its biggest task yet. The prebiotic soda company’s NACS debut underscores the channel’s priority: it’s around 10% of Olipop’s total business right now, in around 7,000 doors.
NACS 2024 Reporter’s Notebook: Energy, Coffee Lines Keep Blurring
NACS is nothing if not a reminder that Americans love their caffeine. Stok Cold Brew is using its current momentum to slide into energy-focused canned RTDs. Over at the KDP booth, we got a first look at Black Rifle Coffee’s previously announced foray into traditional energy drinks.
Liquid Death: New CRO Michael Fine To Lead Retail Expansion, Marisa Bertha Promoted
As its distributor stakeholders take a greater share of the workload, Liquid Death is making changes to its sales and distribution team, reducing its internal staff while bringing in Michael Fine as its new chief retail officer to lead expansion efforts.
Bucked Up Teams With UFC Star Conor McGregor
Mixed martial arts superstar Conor McGregor -- himself a budding beverage entrepreneur via Proper No. 12 Irish Whiskey and Forged Irish Stout -- is embracing his “Notorious” side as the new face of energy drink and nutrition supplement brand Bucked Up.
G.O.A.T. Fuel Expands NFL Investor Roster with Kayvon Thibodeaux
Energy drink brand G.O.A.T. Fuel has drafted a new star investor with the addition of New York Giants outside linebacker Kayvon Thibodeaux, joining a roster of other NFL headliners now working with the brand co-founded by Hall of Fame receiver Jerry Rice.
California Approves Hemp THC Ban
Hemp-derived THC beverages and edibles are now officially off limits in California after the state's Office of Administrative Law approved Gov. Gavin Newsom's proposed emergency ban on Monday.
American Canning Halts aTULC Can Production After Supplier “Unexpectedly” Retreats
In a move set to impact “thousands of customers,” American Canning today halted operations at its Aluminum Toyo Ultimate Can (aTULC) manufacturing plant in Texas, abruptly ending an innovative first-in-the-nation packaging partnership that had attracted significant interest from ready-to-drink cocktail and energy drink makers.
Gut Check: Tru CEO McNamara Talks ‘Gutsy’ Launch, Brand Expansion
Over the course of a decade as founder and CEO of functional beverage platform Tru, Jack McNamara gradually shepherded the Massachusetts-based brand from its early days as a liquid shot through to its current format – a line of 12 oz. canned RTDs – picking up industry backers (Polar boss Ralph Crowley) and investors (BTomorrow Ventures) along the way.
Ready to Brew: Westrock Kicks Off New Era In Conway
Westrock’s facility is a high-stakes gamble for the family owned company, which went public via a SPAC merger in 2022. Its recent Q2 earnings report underlined the urgency of making this experiment work: a $17.8 million loss on the back of a 7.3% sales decline.
“Flavor Is Our Function”; United Sodas Updates ‘Simple’ Soda Strategy With New Packaging, Formulation
Against the backdrop of an evolving market, United Sodas (formerly United Sodas of America) is betting that its updated, minimalist visual approach can offer consumers less-as-more.
Taika’s New Formula for ‘Fueling Creativity’? More Matcha
Beyond a catch-all ‘functional cold brew,’ Taika has further defined itself as “fueling creativity”; it just so happens that ceremonial grade matcha appears to be the preferred octane.
Monster: Muted +2.5% Sales Growth Reflects ‘Unprecendented’ U.S. Situation; Alcohol Tumbles -31.9%
Monster Beverage Corp. struggled to overcome weak sales growth for its energy drinks in Q2, while its nascent beverage-alcohol division also took a step back.