Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Distribution: Wandering Bear Finds Way Back to Retail; Leisure Project, Twrl Updates

In this roundup of distribution news, we chat with Wandering Bear CEO Matt Bachmann about the cold brew brand's approach to "thoughtful expansion" in natural/specialty grocery -- in the form of 200+ new Whole Foods locations across five regions -- with its 32 oz. cartons. Plus updates from Leisure Project and Twrl Milk Tea.

Instacart Files IPO on Nasdaq

Instacart filed for its initial public offering (IPO) on Friday, as the grocery delivery leader aims to create a "truly omni-channel experience" across physical and online stores.

Catching Up: Smootch Refines ‘Oat Water’ Positioning

In a world obsessed with oat milk, is there room for an oat water? There is, if you ask New Jersey-based startup Smootch. After debuting its four-SKU flagship line of electrolyte-packed, non-carbonated oat waters in 12 oz. cans at Natural Products Expo West last year, the brand has established a presence in Pennsylvania, New York, Connecticut and Rhode Island.

Molson Coors Set to Acquire Blue Run As Spirits Biz Expands

Molson Coors has agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business. The amount was not disclosed.

Oatly: Forecasts Slashed After Asia Slowdown

Oatly is pushing to simplify and streamline its operations after a disappointing quarterly earnings report saw the Swedish oat product maker slash its 2023 revenue forecast range from 23% to 28% to a dire 7% to 12%.

Monster Move: Coke Confirms Bang To Join Distro Network

According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.

Bang Initiates Mass Layoffs in Florida

Bang Energy’s parent company Vital Pharmaceuticals (VPX) has initiated mass layoffs, including all employees at its Weston, Florida facility, in preparation for its anticipated acquisition by Monster Beverage Corp., according to an internal memo viewed by BevNET.

Source: FTC Ends Review, Clearing Path for Monster’s Bang Acquisition

The Federal Trade Commission (FTC) on Friday terminated its review period for Monster’s proposed acquisition of Vital Pharmaceuticals, the parent company of Bang Energy, clearing the way for the transaction to be completed later this month, according to an internal communication viewed by BevNET.

ShineWater Shifts to Cans; “This Is Where the Industry is Going”

For a company that has trademarked the tagline “Sunshine in a Bottle,” changing packaging is not an insignificant step. But Vitamin D-enhanced ShineWater is ready to make that jump, announcing this week that its existing 16.9 oz. PET bottles will be phased out over the next year in favor of 16 oz. aluminum cans.