Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Robyn Rutledge, a member of the company's Board of Directors, was announced this morning as the company's Interim CEO, as the "comprehensive search" for a new permanent chief executive kicks off following the exit of current boss Stefan Kozak, who had been in the role since 2021.
Unit sales and volumes for Zevia were down during Q3, with more drops expected to come as the better-for-you beverage company seeks to solve its supply chain issues.
We may be heading into the winter season, but it's sunny skies above Vita Coco as the coconut water maker continued to grow in Q3, fueled by a fortuitous combination of pricing and volume increases alongside reduced transportation and supply chain costs.
Keurig Dr Pepper (KDP) this morning announced a long-term partnership with Mexican beverage company Grupo PiSA to distribute fast-rising sports drink Electrolit across the U.S., filling a major hole the KDP's portfolio that's been missing since watching BodyArmor flee into the arms of Coca-Cola back in 2019.
After a decade building the proof of concept for its sugar removal technology, NewTree Fruit Co. is finally ready to get going.
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
The more the company grows (+$404 million over 52-weeks ended Sept. 9, per Nielsen), the more confidence GHOST seems to take in extending its lifestyle-fitness positioning into new categories and product types.
The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
Over the past half-decade since its merger, Keurig Dr Pepper (KDP) has steadily assembled, either through acquisition or affiliation, a diverse portfolio of brands across categories. But as seen at NACS, strong performance from its core CSDs is helping provide cover as other portfolio brands seek a jumpstart.
Along with a more muscular coffee program, Coca-Cola's presence at NACS mainly showcased product and packaging innovations within its "loved" legacy brands.
Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.
Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.
Pressurized margins. Competition from all sides. A scary high failure rate. Breaking into RTD coffee is not for the faint of heart. But with the backing of a seasoned team of brand builders and well-connected operators, Beekeeper thinks it has a shot.
Does ready-to-drink coffee need a "new voice" for the next generation of consumers? Beekeeper Coffee is aiming to make that case.
