Backed by NBA Credentials, Sports Drink Barcode Launches Online
Developed by a former New York Knicks trainer and backed by Los Angeles Lakers star Kyle Kuzma, Barcode is a new plant-based sports drink launching online this week.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Back to the Future: Poppi, Olipop Debut Retro Takes on Next-Gen Soda
As they respectively plot the future of the rapidly growing ‘prebiotic soda’ segment, a pair of function-forward, better-for-you soft drink brands are looking to the past for inspiration.
Hydrant Closes $8.5M Funding Round
Powder-based hydration drink Hydrant has raised $8.5 million from a range of celebrity and athlete investors, including Lance Bass, Aaron Rodgers, Ashley Greene, Josh Allen, and others.
Oatly Reveals Revenue Gains, Mounting Losses in IPO Filing
In 2020, revenue increased 106.5% year-over-year, outpacing the 72.9% growth from the year prior, with U.S. revenue representing $100 million, according to SEC documents. Citing Nielsen data, the company reported that retail sales in the U.S. grew 182% year-over-year.
Hain Celestial Completes Sale of Non-Dairy Beverages Business
Hain Celestial has completed the sale of its two North American non-dairy beverage brands, Dream and Westsoy, to SunOpta for $33 million, the company announced yesterday.
PepsiCo: Beverages, Frito Lay Fuel Q1 Revenue Gains
PepsiCo reported net revenue growth of 6.8% in Q1 of this year, a figure that “reflects the benefits of (its) highly strategic acquisition activity” and “continued investment in our brands, manufacturing capacity, supply chain and go-to-market systems,” the company reported this morning.
BODYARMOR: Innovation Fueling Ambitions to Hit $5B Sales Target
Having passed the $1 billion mark, BODYARMOR is aiming to leverage its combination of distribution muscle, marketing prowess and on-trend products to push the brand towards more ambitious targets, including doubling the business over the next three years.
DRY Aims to Build ‘Zero-Proof’ Story with Bitters & Soda Launch
For the last 16 years and counting, the Washington-based company has been offering a wide range of fruit and botanical flavored, premium, carbonated soft drinks. But relative to its bigger goals, the brand’s latest innovation — a three-SKU line of bitters & soda in 8.45 oz. glass bottles — represents more than just another choice for consumers on the shelf.
Molecular Spirits Maker Endless West Secures $21M Capital Raise
Molecular alcohol maker Endless West has secured new capital in the form of a $21 million Series B round that is set to fuel the brand’s R&D and product design ambitions, the company announced last week.
Target Commits Over $2B To Support Black-owned Businesses
Target is committing over $2 billion towards supporting Black-owned businesses through the end of 2025, the retailer announced today, as part of a broader effort to use its “size, scale and resources to create opportunity” for those companies.
Profile: Waterbird Spirits RTD Cocktails Take Flight
Since launching, the Charlottesville, Virginia-based company has expanded its offerings from vodka to tequila-based drinks, and from three to 30 states, aligning itself with distributors such as Columbia and Gold Coast Beverage.
ZenWTR Reveals Roster of Celebrity Investors
Marking its unofficial transition from soft launch into wide release, Zen WTR has revealed its slate of celebrity investors ahead of a retail push that aspires to take the brand into 50,000 locations by the end of the year.
In the Mood: Recess Expands Relaxation Platform with New Drink, Powder
Recess Mood takes the New York-based brand into a different state of mind. While the flagship product offered a sense of “calm, cool and collected” through a combination of hemp extract and adaptogenic herbs, Mood is positioned as a caffeine and CBD-free “uplift” delivered via a proprietary blend of magnesium L-theorate.
Enroot Debuts Culinary-Inspired Sparkling Tea Line
Backed by an Oscar-winning actor and one of most country’s most prestigious culinary organizations, organic sparkling tea line Enroot has enjoyed plenty of pre-launch buzz prior to its formal debut online and in stores on Thursday.