Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Coffee roaster and retailer La Colombe is expanding its partnership with Whole Foods Market this fall, which will include the opening of two La Colombe-owned and operated “Friends of Whole Foods Market” flagship locations in Texas and New York City.
After initially seeking to raise over $100 million, The Vita Coco Company is now targeting around $224 million by issuing 11.5 million shares, priced between $18 and $21 each, as part of its initial public offering next Thursday, the company announced.
After learning the business from his grandfather, legendary tequilero Don Julio González-Frausto Estrada, Eduardo “Lalo” Gonzalez is seeking to establish his own legacy in the industry through his eponymous premium blanco tequila brand, LALO.
Energy brands find their footing in multi-format portfolios with new 16 oz. and 12 oz. offerings from established brands; Snapple drops "Diet" and adds new elemental SKUs; Coke unveils a slate of new innovations across its brand portfolio.
Whether in the form of licensed partnerships or by creating their own outlandish candy inspired flavors many in the rising sub-set of “performance energy” drink brands have found that their consumers have a serious sweet tooth. Also, Java Monster unleashes Cold Brew, Pepsi strategizes around energy and Vita Coco keeps tweaking.
In a recent story in Philadelphia magazine, La Colombe co-founder and CEO Todd Carmichael teased details of his next career move: launching Rebel Beverage Labs, a sparkling water company focused on developing a “platform where you can play within mouthfeel.”
After a successful launch with Sprouts last year, L.A. Libations is continuing to leverage its industry connections to bring more retailers into its expanding “innovation center” program fueled by the company’s SoCal Incubation Program (SIP).
Whole Foods Market co-founder and CEO John Mackey today announced in an open letter addressed to “fellow team members” his intentions to retire next September after 44 years at the natural retailer.
Goldman Sachs Equity Research analysts walked away “with increased confidence” in Zevia’s ability to hit or surpass its ambitious 30% growth target this year, the firm said in a report this week.
BevNET reporters recap news and notes from the show floor at Natural Products Expo East 2021, including different approaches in enhanced water from Essentia and Oxigen, while True North and Humm Kombucha highlight news coming out of the energy drink category.
Breakthru Beverage continues to solidify its position in the CBD beverage market with today’s announcement of its partnership with Sprig and Cloud Water.
Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based ShineWater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.
We recap news and notables from the show floor at Natural Products Expo East 2021, including innovation from Vita Coco, Super Coffee and Elmhurst.
AriZona Iced Tea co-founder John M. Ferolito today announced the forthcoming launch of a line of organic green teas called Saint James Tea, available in 16.9 oz. Tetra Paks in four flavors.
