Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Kevin Hart Joins Nutrabolt As Investor, Ambassador

Comedian Kevin Hart, who’s films have grossed over $1 billion worldwide, has taken an equity stake in Nutrabolt, the parent company of fast-rising energy drink and powder brand C4.

Canopy Growth Launches CBD Sparkling Water in U.S.

Canadian cannabis manufacturer Canopy Growth today announced the online launch of its first CBD-infused drink for the U.S. market: Quatreau, a four-SKU line of flavored zero-calorie sparkling waters containing 20mg of CBD per 12 oz. can.

Oatly To Enter Starbucks Nationwide

In a move that surely marks the end of oat milk’s time outside the mainstream, Swedish brand Oatly announced today that it will be added to the new spring menu at Starbucks Coffee locations nationwide starting tomorrow.

Monster: Q4 2020 Sales Beat Projections

Monster Energy continued to push the throttle in the accelerating energy category, reporting a 17.6% increase in net sales during Q4 2020.

Pepsi Introduces Canned Mixer Line Neon Zebra

It may not be ready to pour the drinks, but PepsiCo is at least stepping behind the bar. The company is taking another step in its evolution as an omni-channel food and beverage giant with the launch of Neon Zebra, it’s first ever cocktail mixer.

Intelligentsia, Oatly Reunite for Roaster’s First RTD Coffees

Intelligentsia Coffee and Oatly are extending their partnership into the ready-to-drink world with a line of oat milk lattes — along with a dairy-free black coffee SKU — launching today online and at Intelligentsia cafes in Boston, Los Angeles, New York and Chicago.

GoodSport Uses “Goodness of Milk” To Fuel Sports Hydration Startup

Through its use of ultra-filtered milk permeate as a nutrient-rich base, the company brand is aiming to position its debut product — a four-SKU line of sports drinks in 16.9 oz. bottles — as delivering electrolytes and vitamins “from the goodness of milk.

SORSE Technology “Canna-Bus” Takes Processor On the Road

What began as a quick on-site fix has evolved into a new way for SORSE to grow its business with Cann and other clients at a time when CBD and cannabis co-packers are unevenly distributed and regulated across the country.