Kevin Hart Joins Nutrabolt As Investor, Ambassador
Comedian Kevin Hart, who’s films have grossed over $1 billion worldwide, has taken an equity stake in Nutrabolt, the parent company of fast-rising energy drink and powder brand C4.
Comedian Kevin Hart, who’s films have grossed over $1 billion worldwide, has taken an equity stake in Nutrabolt, the parent company of fast-rising energy drink and powder brand C4.
The Coca-Cola Company has reshaped the lineup at sparkling water brand AHA, adding two new flavors, pulling two others, and making a stronger callout on its lightly caffeinated SKUs.
Canadian cannabis manufacturer Canopy Growth today announced the online launch of its first CBD-infused drink for the U.S. market: Quatreau, a four-SKU line of flavored zero-calorie sparkling waters containing 20mg of CBD per 12 oz. can.
For new CEO Kim Allardyce, the end result of the trademark dispute over the term "fire cider" has put Shire City in a position to ultimately grow and evolve beyond its previous identity, which kicked off last spring with a complete brand overhaul.
In a move that surely marks the end of oat milk’s time outside the mainstream, Swedish brand Oatly announced today that it will be added to the new spring menu at Starbucks Coffee locations nationwide starting tomorrow.
Monster Energy continued to push the throttle in the accelerating energy category, reporting a 17.6% increase in net sales during Q4 2020.
It may not be ready to pour the drinks, but PepsiCo is at least stepping behind the bar. The company is taking another step in its evolution as an omni-channel food and beverage giant with the launch of Neon Zebra, it’s first ever cocktail mixer.
The San Francisco-based company is now available in over 5,000 retail locations nationwide, having recently added three Whole Foods regions (bringing it to six in total), as well as bringing on Natural Grocers, Vitamin Cottage, its first Walmart division (Southeast Coast) and Albertson’s/Safeway (Southern and Mid-Atlantic Divisions)
Intelligentsia Coffee and Oatly are extending their partnership into the ready-to-drink world with a line of oat milk lattes — along with a dairy-free black coffee SKU — launching today online and at Intelligentsia cafes in Boston, Los Angeles, New York and Chicago.
Through its use of ultra-filtered milk permeate as a nutrient-rich base, the company brand is aiming to position its debut product — a four-SKU line of sports drinks in 16.9 oz. bottles — as delivering electrolytes and vitamins “from the goodness of milk.
With the debut of its new visual identity and packaging design on March 1, New York-based Sound company is taking its most intentional steps yet towards penetrating the premium sparkling water space.
In this week's Distribution Roundup, two innovative and better-for-you beverage brands -- plant-based shake maker Koia and mamaki tea company Shaka Tea -- enter 7-Eleven stores nationwide. Elsewhere, Sanzo expands its retail presence with new DSD partners in New York and Los Angeles.
The Coca-Cola Company has begun the process of acquiring a controlling stake in sports drink brand BodyArmor.
What began as a quick on-site fix has evolved into a new way for SORSE to grow its business with Cann and other clients at a time when CBD and cannabis co-packers are unevenly distributed and regulated across the country.