Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

PepsiCo Debuts Caffeinated Bubly ‘Bounce’ Line

PepsiCo is officially expanding its interests in the flavored sparkling water market with the release of Bubly Bounce, a caffeine-infused line extension launching nationwide today.

Coke: Sequential Improvement in Q4 2020 Earnings

In announcing its Q4 and full-year 2020 earnings yesterday, The Coca-Cola Company voiced optimism that its business remains healthy and poised for growth despite sales declines and a lingering unresolved tax issue with the Internal Revenue Service.

Pepsi Launches Kids Water Drink Frutly

The three-SKU line, available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors, is aimed at “providing teens with flavorful hydration” and vitamins, according to the company.

Road to Recovery: Startups Seek to Reshape ‘Hangover’ Drink Category

In the forever war against fatigue, dehydration and the general malaise of hangovers, the rules of engagement are starting to change. We caught up with four young brands that are refining their approach to the hangover recovery space with different approaches and growth strategies.

Daytrip Expands CBD Platform With Gummies Launch

Best known for its broad spectrum hemp CBD-infused sparkling waters and energy drinks, the brand further expanded its growing platform with the launch of infused gummies in January.

Virtual Plant-Based Milk Museum to Open in February

Seeking to ride the momentum fueling explosive consumer interest in non-dairy milks, Milk Future, a free virtual museum designed to educate consumers and spread awareness about non-dairy plant-based milks, is set to go live on February 1.

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

One year, one rebrand and one reformulation after its original scheduled launch, XED Beverages co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start with the company's debut product: Sesh, a four-SKU line of 6% ABV cocktail-based spiked seltzers.

Survey: Energy Gains Fuel Optimism In C-Stores

C-store retailers remain generally upbeat about the beverage category even as immediate consumption habits in individual categories continue to be disrupted, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.