Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Molson Coors To Distribute RTD Cocktail Line Superbird

Molson Coors’ rapidly expanding beverage interests now include ready-to-drink cocktails, following the company’s announcement today of a partnership to distribute tequila-based cocktail Superbird.

Delivery Drones to Help Coke’s ‘With Coffee’ Lift Off

To celebrate the national debut of Coca-Cola with Coffee and the new Coca-Cola with Coffee Zero Sugar, starting today, select residents of Coffee County, Georgia, will be invited to opt-in to have orders of both products delivered via drone through a partnership with Walmart and delivery service DroneUp.

USDA Issues Final Rule for Hemp Production

Americans are closer to seeing what a federally regulated hemp industry looks like today, after the U.S. Department of Agriculture (USDA) released its finalized regulations.

Rise Aims to Fuel Market Momentum With New Flavor, Funding

As one of the RTD cold brew and oat milk pioneers, the success of RISE Brewing Co., which launched its three-SKU line of oat milk lattes in 7 oz. cans in 2018, has helped pave the way for others to enter the category. The brand is seeking to leverage its first-mover advantage in oat milk to broaden its presence, starting with this month’s launch of a new Vanilla flavor.

Zico Returns As Founder Rampolla, PowerPlant Ventures Buys Brand

Over a decade after its sale, Zico founder Mark Rampolla finds himself writing the next chapter in the coconut water brand's history, having reacquired the brand from Coca-Cola via investment fund PowerPlant Ventures, of which he is a partner and co-founder.

Chobani Enters RTD Coffee Category With Multi-Serve Cold Brews

Just over a month after releasing a slate of new innovations across several product categories, Chobani’s platform expansion continued today as the Greek yogurt maker revealed a new line of ready-to-drink cold brew coffees that highlight its expertise in dairy and plant-based dairy alternatives.

Distribution Roundup: Shaka Tea Makes Bicoastal Moves, Pillars Goes Nationwide

Hawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’ ReadyRefresh service in California; Pillars Drinkable Greek Yogurt is going nationwide with Whole Foods, a move that marks the Massachusetts-based brand’s first expansion into the West Coast.

De La Calle Seeks to Build U.S. Tepache Market ‘From the Street’

While probiotic and prebiotic sodas are a relatively recent trend, Los Angeles-based branding and design agency Here Studio is aiming to introduce U.S. consumers to a similar drink with a few hundred years more of a track record: De La Calle (“from the street”), a line of traditional Mexican tepache fermented drinks in 12 oz. cans.