Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Ugly announced today that the four most-popular flavors from the past year of special releases — Cherry Cola, Dr. Ugly, Orange Soda and Fruit Punch — will be the tip of the spear for a deeper push into brick-and-mortar retail, highlighted by its launch in over 6,400 CVS stores this May.
Chobani has teamed with PepsiCo to further its ambitions in the refrigerated space through a pilot distribution program that will take the yogurt maker’s products into convenience retailers, colleges and universities across the Northeast starting this month.
This year, fueled by a 384% sales increase in 2020, Los Angeles-based Greenbar Distillery is expecting its now-expanded family of RTDs is be above 80% of total volume.
Fitness energy drink brand Celsius closed out 2020 on a high note, reporting a 48% increase in revenue during Q4 on top of 74% growth for the full year, according to an earnings report released yesterday.
As the competition for dollars in the evolving hydration drink market heats up, Cincinnati-based Hoist is looking for an edge. In announcing the addition of Tyler Merritt as an investor and advisor last week, the company believes it has found one.
Having stepped beyond its core identity as a CBD drink last summer, New York-based Cloud Water today announced the close of a $2.7 million seed fundraising round set to fuel further expansion into the overall functional beverage space.
In this week's Distribution Roundup, Cann continues its national push with Green Thumb in Illinois, Morning Recovery and GURU makes moves in Canada and Ruby, a new hibiscus water, makes it debut at Whole Foods in the Northeast, plus more.
![Breaking: Nestlé Acquires Essentia [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2020/07/23094038/bevnet_people-moves_essentia_thumbnail-150x150.jpg)
The Swiss conglomerate announced today its acquisition of premium water brand Essentia for an undisclosed fee.
Best known for its organic and Fair Trade nitrogen-infused cold brew coffees, New Jersey-based NITRO Beverage Co. has announced the closing of a $1.5 million seed investment round led by VERSO Capital, a capital injection that is set to fuel retail expansion and the launch of a new three-SKU line of oat milk lattes in Q2.
Comedian Kevin Hart, who’s films have grossed over $1 billion worldwide, has taken an equity stake in Nutrabolt, the parent company of fast-rising energy drink and powder brand C4.
The Coca-Cola Company has reshaped the lineup at sparkling water brand AHA, adding two new flavors, pulling two others, and making a stronger callout on its lightly caffeinated SKUs.
Canadian cannabis manufacturer Canopy Growth today announced the online launch of its first CBD-infused drink for the U.S. market: Quatreau, a four-SKU line of flavored zero-calorie sparkling waters containing 20mg of CBD per 12 oz. can.
For new CEO Kim Allardyce, the end result of the trademark dispute over the term "fire cider" has put Shire City in a position to ultimately grow and evolve beyond its previous identity, which kicked off last spring with a complete brand overhaul.
In a move that surely marks the end of oat milk’s time outside the mainstream, Swedish brand Oatly announced today that it will be added to the new spring menu at Starbucks Coffee locations nationwide starting tomorrow.
