Coke To Discontinue Tab In Next Round of SKU Cuts
Sugar-free soda Tab, the first diet cola released by The Coca-Cola Company, is the latest brand to be discontinued as part of the company’s ongoing purge of underperforming ‘zombie’ brands.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
People Moves: La Colombe Names New VP of DSD; Califia Introduces Ginestro As CMO
In this People Moves roundup, La Colombe names Jack Lord as VP of DSD Sales, charged with driving the company's new distribution partnership with Molson Coors. Elsewhere, Suzanne Ginestro has been appointed as chief marketing officer at Califia Farms.
Survey: C-Stores See Boost in Baskets As Traffic Drops
Convenience store retailers are optimistic that beverage sales will continue to increase despite traffic pressures, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.
Sports Hydration Brand Thirty Drink Pivots to Cans
Cincinnati-based Thirty Drink is making the shift from 12 oz. PET bottles to slim cans, with the shift expected to take effect on retail shelves starting January 2021.
People Moves: Olipop Hires New Director of National Accounts; Essentia Elevates Senior Leaders From Within
In this People Moves roundup, we highlight new hires from Olipop and Reed's, as well as the promotion of several employees to new roles within Essentia's Senior Leadership Team.
SPINS: Kombucha Grows in MULO, Declines in Natural
In an interview with BevNET, Perteet Spence, VP of Strategic Solutions at SPINS, discussed the current state of the kombucha industry, including how multi-serve bottles and shelf-stable formats are influencing growth, how flavors are diversifying across channels and the rise of the alcoholic kombucha category.
Rabobank: Pandemic Sparking On-Premise Evolution, Off-Premise Innovation
The shift away from on-premise use occasions sparked by the COVID-19 pandemic has inspired beverage companies to respond with unique innovations for at-home consumption, according to a new report from Rabobank’s research division.
Nielsen: Non-Alcoholic Beverage Slows Post-Labor Day
Major beverage corporations continued to report growth despite a slight decrease in total non-alcoholic beverage sales over the last two weeks, according to a Goldman Sachs Equity Research analysis of Nielsen sales data through Sept. 19.
Iconic Protein Completes Shift to Zero Added Sugar Formulation
The Santa Monica, Calif.-based protein drink and powder brand, founded in 2011, is set to complete its shift to exclusively offering no sugar added products by the end of this year, as the company has shared details of its reformulated flagship line.
Suja Finds Growth Via D2C, Category Momentum
The California-based cold-pressed juice maker’s strong performance over the course of the last 12 months — dollar sales of its refrigerated organic fruit drinks across MULO plus-convenience were up 517% to $18.6 million through August 18, according to IRI — is a welcome sign for both the Coca-Cola owned brand and the cold pressed juice category as a whole.
People Moves: Vanessa Walker, Lee Brody Join 100 Coconuts
New York-based coconut water brand 100 Coconuts announced last week that Walker has joined the startup as board member, while fellow beverage marketing veteran Lee Brody is coming on as an advisor. Elsewhere, Keurig Dr Pepper (KDP) veteran Charles Murray has joined Boxed Water is Better as the brand’s Director of Operations overseeing R&D, production and distribution.
WTRMLN WTR Announces Sale to Caribé Juice
The Denver, Colo.-based brand of cold pressed watermelon juice blends has been acquired by Caribé Juice, the company announced today. Terms of the deal were not disclosed.
Survey: Labor Day Fuels Optimism Up Amongst C-Store Retailers
Out of a survey group representing 30,000 U.S. convenience retail locations, or roughly 20% of the channel, 65% of respondents indicated that they had a more positive outlook on the total beverage category as compared to the previous one to two months.
Lavva Extends Pili Nut Platform With Plant Milks, Creamer Launch at Whole Foods
This month, the New York-based company is expanding its portfolio of pili nut-based products with the Whole Foods exclusive launch of plant milks in Unsweetened and Chocolate varieties, as well as an unsweetened plant creamer, both in 28 oz. multi-serve bottles.