Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Zico Returns As Founder Rampolla, PowerPlant Ventures Buys Brand

Over a decade after its sale, Zico founder Mark Rampolla finds himself writing the next chapter in the coconut water brand's history, having reacquired the brand from Coca-Cola via investment fund PowerPlant Ventures, of which he is a partner and co-founder.

Chobani Enters RTD Coffee Category With Multi-Serve Cold Brews

Just over a month after releasing a slate of new innovations across several product categories, Chobani’s platform expansion continued today as the Greek yogurt maker revealed a new line of ready-to-drink cold brew coffees that highlight its expertise in dairy and plant-based dairy alternatives.

Distribution Roundup: Shaka Tea Makes Bicoastal Moves, Pillars Goes Nationwide

Hawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’ ReadyRefresh service in California; Pillars Drinkable Greek Yogurt is going nationwide with Whole Foods, a move that marks the Massachusetts-based brand’s first expansion into the West Coast.

De La Calle Seeks to Build U.S. Tepache Market ‘From the Street’

While probiotic and prebiotic sodas are a relatively recent trend, Los Angeles-based branding and design agency Here Studio is aiming to introduce U.S. consumers to a similar drink with a few hundred years more of a track record: De La Calle (“from the street”), a line of traditional Mexican tepache fermented drinks in 12 oz. cans.

Búho Aims for Better-For-You Mexican Soda With Prebiotic Pivot

Driven by consumer trends and tightening restrictions around product labeling in Meixco, soda brand Buho has taken on a complete line reformulation of its eight flavors which takes it into the realm of functionality with the addition of plant-based prebiotic fibers.

Update: Arbitrator Rules Pepsi-Bang Deal Remains Intact

Despite claims by Vital Pharmaceuticals/VPX Sports boss Jack Owoc that “terminated means terminated,” PepsiCo can continue to distribute the energy drink until the completion of ongoing dispute between the two parties, according to an emergency arbitration ruling issued on Monday.