Amid Pandemic, Vita Coco Finds Path Forward
In the midst of a pandemic, on top of a worrying slump in the coconut water category overall, Vita Coco appears to have found its groove.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Liquid I.V. Acquired by Unilever
After several years of sustained growth, powdered hydration mix brand Liquid I.V. has been acquired by international CPG giant Unilever for an undisclosed fee, the company announced today.
Nielsen: Monster Growing, Category Growing Faster
An increase in promotional pricing and strong sales for sugar-free Monster Zero Ultra and coffee-based Java Monster helped Monster Beverage Corp. build substantial volume growth over recent weeks, according to an analysis of Nielsen U.S. channel data through August 22, 2020 by Goldman Sachs Equity Research.
Coca-Cola To Offer Buyouts As Part of Corporate Restructuring Plan
The Coca-Cola Company today announced it has begun taking steps to reorganize its corporate structure, which will include offering voluntary buyouts to approximately 4,000 employees in the U.S., Canada and Puerto Rico.
Guru Announces Plan to Take Company Public on Canadian Stock Market
Canadian energy drink maker GURU is going public, announcing earlier this week its plans to be listed on the Toronto TSX Growth exchange this fall through a reverse merger with Mira X Acquisition Corp.
Lemon Perfect Closes Convertible Note, Capping $11.6M Seed Round
Fast-growing beverage maker Lemon Perfect today announced the closing of a $6.6 million funding round that brings its total seed financing from pre-revenue stage to $11.6 million. The round was led by CPG-focused private equity firms Skyview Capital, Beechwood Capital and The Big Squeeze.
Health Ade’s New Function-Forward ‘Plus’ Line Launching at Whole Foods
Health Ade Kombucha is set to debut its second new product line this year with this month’s launch of Health Ade Plus, a seven-SKU line featuring functional ingredients aimed at specific needs and use occasions.
Survey: Retailers Preparing for Monster Hard Seltzer
Beer distributors widely anticipate Monster Energy to enter the hard seltzer category as early as next year, according to a survey conducted by Goldman Sachs Equity Research.
Sparkling Ice Launching ‘Spiked’ Line
Another leading sparkling water brand is making the leap into hard seltzer: Sparkling Ice is set to launch a new alcoholic line called Spiked (4% ABV) this month.
Spirits Press Clips: RTD Sparkling Tequila Onda Lands Investment; Industry Reacts to BLM
In this spirits-focused Press Clips roundup, ready-to-drink sparkling tequila maker Onda lands $1.2 million in funding, while delivery app Drizly suffered a major data breach. Meanwhile, entrepreneurs and brand leaders from around the industry respond to the Black Lives Matter movement in the wake of nationwide protests against police brutality.
Reed’s: Net Sales Rise, Expenses Fall in Q2
Craft beverage brand Reed’s Inc. reported a 14% increase in net sales during the second quarter of this year, for which the company credited recent product innovation as well as 19% volume growth in the core Reed’s brand.
Koia Launches Thrive to Meet Natural Consumer Needs
According to CEO Chris Hunter, Koia has designed products with the natural consumer in mind, though never more explicitly than with its newest release, Thrive — a three-SKU line of oat milk-based, allergen-free ‘mood booster’ refrigerated smoothies launching this month.
Monster: Muted Sales Growth In Q2, But Up 5.2% Year-to-Date
Monster Energy endured an uneven second quarter, as state lockdowns and decreased foot traffic depressed sales early on before improving during the later weeks, according to an earnings report released by the company on Tuesday.
Icelandic Glacial Launches First TV Spot
Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.