Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Brand Profile: Calypso Makes Gains By Going ‘Light’

Even with the COVID-19 pandemic still roiling, Calypso is coasting along behind strong tailwinds; as of mid-July, the company is up by 50% for this year, according to CEO David Klavsons.

Distribution Roundup: Lemon Perfect Adds SoCal DSD; Sunshine Spreads in Florida

In this Distribution Roundup, Lemon Perfect picks up two new DSD partners in Southern California in the form of John Lenore & Co. and Classic Beverage. Meanwhile, natural energy drink brand Sunshine is gaining a foothold in Florida through expansion in Publix and 7-Eleven. Plus, DRY makes moves in Texas, Aura Bora lands at Whole Foods and pea milk brand Sproud makes its North American retail debut.

Survey: C-Store Retailers Upbeat on Beverages

Thanks in part to encouraging sales growth and a rebound in energy drinks, C-store retailers are more optimistic about the outlook for the total beverage category than a month ago, according to a survey conducted by Goldman Sachs Equity Research analysts published today.

KBI Unveils Kombucha Code of Practice to Promote Category Transparency

Five years in the making, kombucha trade association Kombucha Brewers International (KBI) this week released its Code of Practice, a set of processing definitions, safety protocols and quality standards aimed at establishing transparency with consumers amidst a slew of innovative products and rapid category changes.

Oatly Lands $200M in Funding Round Led by Blackstone Growth

In a deal that values the company at nearly $2 billion, Swedish oat milk producer Oatly has secured $200 million in new equity funding in a round led by Blackstone Growth and a group of celebrity investors which includes Oprah Winfrey and former Starbucks CEO Howard Shultz, the company announced today.

High Brew Charts New Course With Packaging Revamp

The business is much more complex than when David Smith founded High Brew in a moment of inspiration while on a sailing trip with his family. But the brand is returning to its core elements once again to find a new visual identity aimed at organizing its growing product portfolio and standing out in an increasingly crowded coffee set.

In the Courtroom: Defy Claims Trademark Infringement in Lawsuit

Colorado-based CBD drink maker Defy LLC filed a lawsuit last month against Tennessee-based hydration beverage brand Defiance Fuel, claiming the latter company infringed on its trademarks; A new lawsuit against 75 members of Dairy Farmers of America’s (DFA) leadership team is accusing the co-op of extortion and cartel-like tactics; Family of late Hansen’s Beverage Co. founder Hubert Hansen were awarded $17 million in a ruling against The Coca-Cola Company and Monster.

Kill Cliff Aims to Expand Audience With Design Shift

After spending the last year pivoting its marketing and identity back towards its core military audience, Kill Cliff is looking to expand its consumer base with a change in design that positions it as an approachable clean energy play with an array of use occasions.

Coca-Cola To Discontinue Odwalla Juice

Citing rapid changes in the marketplace, The Coca-Cola Company announced this morning it is discontinuing its cold-pressed juice and smoothie brand Odwalla and its accompanying chilled DSD network at the end of this month.

Dash Water Takes Aims at U.S. Premium Sparkling Segment Via Iris Nova

UK-based Dash Water is crossing the pond to enter the U.S. market through a partnership with digital beverage house Iris Nova. Founded in 2017, the brand is positioned as a premium sparkling water that infuses its flavors using real fruit rather than extracts.

Nielsen: Positive Sales Trends Continue in Early Summer

Non-alcoholic beverage sales continued to rise over the two-week period ended on June 13, increasing 13% from the same time frame last year, according to an analysis of Nielsen data by Goldman Sachs Equity Research.