Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Pitbull and Dance Team Named HALO Sport Investors

Organic sports drink maker HALO Sport has announced Grammy-award winning artist Armando Christian Perez, a.k.a. Pitbull, has joined the company as an investor and ambassador.

AriZona Launches Santa Fe Sparkling Water

AriZona Beverages today unveiled its latest venture: Santa Fé (stylized “SANTA FÉ”), a sparkling water line flavored with a “splash of real fruit.”

Hemp Division Takes Harney Brothers Beyond Tea

The Millerton, N.Y. facility that’s home to Harney & Sons, the second-generation family tea business in which Paul and Mike Harney have spent a combined 30-plus years, is now also the headquarters for The Hemp Division, a standalone vertically integrated grower and manufacturer that has steadily and quietly expanded since going online in 2019.

Daytrip Go Moves CBD Brand Into Energy

This month, the San Francisco-based brand, which launched last September with a line of CBD infused sparkling water, is rolling out its first line extension, Daytrip Go.

Moment Takes Title as New Beverage Showdown 19 Winner

Relaxation drink Moment took home the title as New Beverage Showdown 19 champion today in the first-ever virtual edition of BevNET’s biannual pitch competition, which was sponsored by The Coca-Cola Company’s Venturing and Emerging Brands unit (VEB).

Goldman: Non-Alc Beverage Sales Still Strong

At-home consumption trends sparked by the COVID-19 pandemic appeared to continue in May even as parts of the country began to loosen restrictions, according to a Goldman Sachs Equity Research report on Nielsen sales data.

CPG Partners Cut Ties With CrossFit After CEO Tweet

CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.

‘Shocked and Abhorred’: Industry Reacts to Inequality, Violence

In response to the death of George Floyd, some of the country’s largest food and beverage companies, as well as a large group of entrepreneurs and emerging brands, have offered statements of support, financial donations to advocacy groups and commitments to open a dialogue about racial justice in America.

Nielsen: Non-Alc Beverage Sales Accelerating

At-home food and beverage consumption trends remain strong over the last month, according to an analysis of Nielsen data by Goldman Sachs Equity Research released earlier this week.

DrinkTru Secures $1.5M To “Save” Company

Boston-based functional shot brand DrinkTru has secured $1.5 million in new funding, founder James McNamara told BevNET last week. According to founder Jack McNamara, the company had been in talks over a potential investment with a venture capital partner for about four months before they pulled out in March, requiring the brand to quickly change gears.

As Interest Soars, Immunity Seeks to Define Its Place

Though preventative medicine is routinely of consumer interest, the onset of the coronavirus has made immune support a hot topic, particularly as no treatment, cure or vaccine currently exists. Until they are found, supporting a healthy immune system is seen-- and shopped -- widely as one of the ways individuals can be proactive in the fight against the virus.