Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Hiball, Alta Palla Acquired By Anheuser-Busch

Founded by Todd Berardi in 2005, the acquisition of Hiball -- which markets a line of organic energy, coffee and protein drinks as well as Alta Palla, a line of organic sparkling juices and waters that debuted in 2016 -- marks A-B’s return to the energy drink category after a three year absence.

People Moves: Ex-REBBL CFO Joins Sipp

Former REBBL Beverages CFO Jim Arsenault joins Sipp, KonaRed gains a new board member and an executive management shakeup at Long Island Iced Tea.

Koia Announces $7.5M Fundraise

As part of the round, Bill Moses, co-founder of probiotic beverage brand KeVita, which was acquired by PepsiCo last year, will join Koia’s board of directors.

Juicero Cuts Staff, Evans Steps Back

In a letter sent to employees on Friday and shared with BevNET, Juicero CEO Jeff Dunn explained that the staff reduction, which was mainly sales and marketing employees, would allow the company to shift towards “more focused investment on product development, manufacturing, shipping and improving our sourcing of organic produce.”

Beverages on Broadway: Non-Alcoholic Innovations Showcased in New York

Earlier this week, BevNET visited New York City to meet with two companies taking inspiration from the craft spirits movement to help elevate non-alcoholic drinking through complex flavors, eye-catching presentation or immersive on-premise experiences.

Analysts React to Stonyfield Acquisition

In discussing the deal with BevNET, analysts and experts in the organic grocery space noted that while the deal was ostensibly about freeing Danone to secure the bigger prize of acquiring WhiteWave, it also affirms the long-term value of a strong organic brand.

Ex-Employees File Lawsuits Against Bai

Three former employees have sued the company and its recently departed founder and CEO, Ben Weiss, for allegedly cheating them out of the fair market value of their ownership stakes in the company ahead of its $1.7 billion sale to Dr Pepper Snapple (DPS) last November.

Suja To Launch Kombucha At Costco This Month

The San Diego-based brand will unveil a four-SKU line of organic kombucha at Costco stores in three regions later this month, with a broader launch in natural and conventional grocery channels set to commence this fall.

IFT 17: Category Developments and Innovations

This year's Institute of Food Technology (IFT) expo hosted over 20,000 attendees and 1,200 exhibitors showcasing a range of ingredients, flavorings, colorings, sweeteners and everything in between, painting a broad portrait of the current state of the industry and pointing the way towards further developments and innovations that are only just beginning to emerge.

IFT17: Analysts Discuss Macro Trends in Ingredients

During the Institute of Food Technologists (IFT) 2017 show this week, BevNET spoke with analysts from leading market research firms Mintel and Innova Food Insights about their observations on the macro-trends in this space that are helping shape the next wave of consumer food and beverage products.

Video: The State of Beverage Investment

BevNET hosted Mike Burgmaier, managing director at Whipstitch Capital, Nick Giannuzzi, managing partner at law firm The Giannuzzi Group, and Tim Spier, founder and managing partner at Boulder Food Group, for a panel discussion on the state of beverage investment last week at BevNET Live Summer 2017.

Lain Hancock Named New Bai CEO

Parent company Dr Pepper Snapple Group (DPS) did not cite a reason or provide any further details regarding Ben Weiss’s departure from the brand he founded in 2009, but included a brief statement from the former CEO in a press release.